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Trends and Innovations in Marketing Information Systems
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behavio...
Approaches and Processes for Managing the Economics of Information Systems
"This book explores the value of information and its management by highlighting theoretical and empirical approaches in the economics of information systems, providing insight into how information systems can generate economic value for businesses and consumers"--Provided by publisher.
Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications
With the global economy still in recovery, it is more important than ever for individuals and organizations to be aware of their money and its potential for both depreciation and growth. Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications investigates recent advances and undertakings in the financial industry to better equip all members of the world economy with the tools and insights needed to weather any shift in the economic climate. With chapters on topics ranging from investment portfolios to credit unions, this multi-volume reference source will serve as a crucial resource for managers, investors, brokers, and all others within the banking industry.
Global Security, Safety, and Sustainability
This book constitutes the thoroughly refereed post-conference proceedings of the 7th International Conference on Global Security, Safety, and Sustainability (ICDS3), and of the 4th e-Democracy Joint Conferences (e-Democracy 2011) which were held in Thessaloniki in August 2011. The 37 revised full papers presented were carefully selected from numerous submissions. Conference papers promote research and development activities of innovative applications and methodologies and applied technologies.
Security Technology
This book comprises selected papers of the International Conferences, SecTech 2011, held as Part of the Future Generation Information Technology Conference, FGIT 2011, in Conjunction with GDC 2011, Jeju Island, Korea, in December 2011. The papers presented were carefully reviewed and selected from numerous submissions and focuse on the various aspects of security technology.
Human Rights and Ethics: Concepts, Methodologies, Tools, and Applications
In todays increasingly interconnected and global society, the protection of basic liberties is an important consideration in public policy and international relations. Profitable social interactions can begin only when a foundation of trust has been laid between two parties. Human Rights and Ethics: Concepts, Methodologies, Tools, and Applications considers some of the most important issues in the ethics of human interaction, whether in business, politics, or science and technology. Covering issues such as cybercrime, bioethics, medical care, and corporate leadership, this four-volume reference work will serve as a crucial resource for leaders, innovators, educators, and other personnel living and working in the modern world.
IT Security Governance Innovations: Theory and Research
Information technology in the workplace is vital to the management of workflow in the company; therefore, IT security is no longer considered a technical issue but a necessity of an entire corporation. The practice of IT security has rapidly expanded to an aspect of Corporate Governance so that the understanding of the risks and prospects of IT security are being properly managed at an executive level. IT Security Governance Innovations: Theory and Research provides extraordinary research which highlights the main contributions and characteristics of existing approaches, standards, best practices, and new trends in IT Security Governance. With theoretical and practical perspectives, the book aims to address IT Security Governance implementation in corporate organizations. This collection of works serves as a reference for CEOs and CIOs, security managers, systems specialists, computer science students, and much more.
Enterprise Resource Planning: Concepts, Methodologies, Tools, and Applications
The design, development, and use of suitable enterprise resource planning systems continue play a significant role in ever-evolving business needs and environments. Enterprise Resource Planning: Concepts, Methodologies, Tools, and Applications presents research on the progress of ERP systems and their impact on changing business needs and evolving technology. This collection of research highlights a simple framework for identifying the critical factors of ERP implementation and statistical analysis to adopt its various concepts. Useful for industry leaders, practitioners, and researchers in the field.
