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Destination Management and Marketing: Breakthroughs in Research and Practice
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Advances in Manufacturing Engineering and Materials
This book reports on cutting-edge research and technologies in the field of advanced manufacturing and materials, with a special emphasis on unconventional machining process, rapid prototyping and biomaterials. Based on the International Conference on Manufacturing Engineering and Materials (ICMEM 2018), held in Nový Smokovec, Slovakia on 18–22 June 2018, it covers advances in various disciplines, which are expected to increase the industry’s competitiveness with regard to sustainable development and preservation of the environment and natural resources. Condition monitoring, industrial automation, and diverse fabrication processes such as welding, casting and molding, as well as tribology and bioengineering, are just a few of the topics discussed in the book’s wealth of authoritative contributions.
Revenirea în Europa
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Patria de hârtie
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Matei Călinescu
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Rural Communities in the Global Economy
This book fills a gap between theory and practice in the field of the rural communities' research. The book consists of fourteen chapters which analyze specific aspects and suggest possible solutions regarding rural communities in the global economy, insisting on the recent transformations of the classical rural economy paradigms in contemporary economies. The main topics of the book are centered but not limited to the following aspects: -Recent transformations of the rural communities -Rural paradigm agricultural and food models -Rural sustainable investments -Consumption models -Business investments strategies in rural areas -Transition economics and market reforms in rural economy -Market...
Versuri împăunate
Parodii versificate. Autorul nu este un începător al versificaţiei ci are în spate ani de meşteşug în epigramă şi deci înscris în A.D.N-ul său un umor care şi în acest volum se vede.
Imagining Home
In an age of shifting social and political landscapes, there is one constant challenge individuals and groups have to face: that of internalizing the tension between the two opposing tendencies that rule the world today, homogenization and heterogenization. People transgress the limits of nationality, ethnicity, and culture in order to become citizens of the world, while at the same time longing for stability and certainty. Imagining Home: Exilic Reconstructions in Norma Manea and Andrei Codrescu’s Diasporic Narratives interprets the polymorphous development of two exiled writers’ identities, from the point of view of their “migrant” condition. Their restless, nomadic existence, perfectly reflected in the geographical territories mapped by the books under discussion, involves crossing boundaries, negotiating difference, and the colonizing imposition of a foreign culture. The outcome provides an insight into the concepts of Romanianness and Americanness, analysing them through the notions of alo-images and infra-images, while at the same time developing a context and a reading approach for Eastern European immigrant narratives.
Virtual Dark Tourism
This book takes the concept of “dark tourism”—journeys to sites of death, suffering, and calamity—in an innovative yet essential direction by applying it to the virtual realms of literature, film and television, the Internet, and gaming. Essays focus both on the creative construction of imaginary journeys and the historiographic and civic consequences of such memorializations. From World War II time-travel novels to Game of Thrones, and from Internet reproductions of Rwandan genocide locations to invented tragedies in futuristic domains, authors from various fields examine the purpose and influence of simulated travels to morbid sites. Designed for a wide audience of scholars and travelers virtual and real, this volume raises awareness about the many pathways through which we encounter death experiences in contemporary society. What we know about the past—or, what we think we know about it—is shaped daily by such imagined journeys as these.
