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The Politics of Corporate Social Responsibility
Bringing together the fields of sociology, political science, and management and organization studies, Ursula Mühle offers in this unique volume an authoritative overview of corporate social responsibility (CSR). Mühle first considers the origins of CSR during the 1970s, highlighting the various approaches to CSR and explaining its early shortcomings. She then turns to the United Nations Global Compact and the Global Reporting Initiative to investigate why, since the mid-1990s, CSR has been on the rise. Finally, Mühle employs several case studies as well as interviews with business executives and politicians to illustrate why businesses worldwide now view CSR as a key component to their success. The Politics of Corporate Social Responsibility will be welcomed by scholars and CSR practitioners alike.
Corporate Social Responsibility Overload? Intention, Abuse, Misinterpretation of CSR from the Companies‘ and the Consumers‘ Point of View
More recent incidents and scandals such as Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR way more than in the past. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. Almost every large corporation in the western world makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives – even in controversial industries such as the toba...
Latitudinarianism and Didacticism in Eighteenth-century Literature
The relationship between Latitudinarian moral theology and eighteenth-century literature has been much debated among scholars. However, this issue can only be tackled if the exact objectives of the Latitudinarians' moral theology are clearly delineated. In doing so, Patrick Müller unveils the intricate connection between the didactic bias of Latitudinarianism and the resurgent interest in didactic literary genres in the first half of the eighteenth century. His study sheds new light on the complex and contradictory reception of the Latitudinarians' controversial theses in the work of three of the major eighteenth-century novelists: Henry Fielding, Laurence Sterne, and Oliver Goldsmith.
Swift Studies
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Cosmetics Marketing
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Hunting the Letter
The author reviews the theory and history of 'Oral-Formulaic' criticism and its application to Middle English Alliterative Verse. He conducts a full and detailed analysis of the formulaic character of the diction of four widely divergent alliterative poems: Joseph of Arimathie, Death and Liffe, Saint Erkenwald and Scotish Feilde, placing each within the larger alliterative tradition. Major scholarly appendices provide the evidence for the arguments advanced as to the particular nature of each poem.
The Pamphlet Controversy about Wood's Halfpence (1722-25) and the Tradition of Irish Constitutional Nationalism
The controversy about Wood's Halfpence between 1722 and 1725 was an exceptional instance of Irish defiance of England's imperial authority. In a heated public dispute, more than 100 pamphlets and broadsides in prose and verse protested against the English Government's granting a patent for coining copper money for Ireland to an English manufacturer. Castigating the project in economic and constitutional terms, they revealed an indebtedness to traditional arguments for Ireland's status as a free kingdom, whose people enjoyed the same liberties as the people of England. The pamphlets thus render a representative picture of Irish political thought and of the country's relationship with its closest neighbour, and most powerful rival, England, in the early eighteenth century.
Securing Swift
A major reconsideration of Jonathan Swift's work undertaken by one of the most influential Swift scholars in the world ( as well as one of the most important editors in the world of Swiftian studies) The volume discusses biographical concerns(Swift's early family history, Stella's education)before launching into a thorough discussion of the controversies surrounding the satirical works (Tale of a Tub to A Modest Proposal). Real discusses the variety of challenges posed by Gulliver's Travels and explicates the historicist and axiological principles informing his criticism of Swift. "...few contemporary commentators on Jonathan Swift have exerted as much influence as Hermann J. Real both for his own criticism and as the editor of the major journal in the field SWIFT STUDIES" Professor Robert Mahony, Catholic University of America
