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Storytelling
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Agency and Media Reception
What happens to our sense of agency, our general ability to perform actions in our life worlds, in the course of media reception and appropriation? Whilst considering media communication as a special form of social action, this work reconsiders the key concepts of social action theory, pragmatism, communication theory as well as film, game and television theory. It thus integrates agency as the key to understanding ‘doing media’ and at the same time conceptualizes agency as a specific mode of involvement across media boundaries. This approach amalgamates miscellaneous ideas and conceptions such as interactivity, participation, cognitive control, play or empowerment and applies the theoretical considerations on the basis of textual analyses of the films Inception and The Proposal, the TV shows Lost and I’m a Celebrity and the video games Grand Theft Auto IV and The Walking Dead.
Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie
Paul Clemens Murschetz befasst sich mit ausgewählten Phänomenen der digitalen Transformation in der Medienbranche und stützt sich vor allem auf Erkenntnisse aus der Medienökonomie und der Medienmanagementforschung. Sein erkenntnisleitendes Interesse ist es, einen entscheidenden Beitrag zur Beantwortung der gegenwärtig stattfindenden Transformationsprozesse der am meisten entwickelten Mediengesellschaften vor dem Hintergrund der Problematiken der „digitalen Mediamorphose“ zu leisten und damit Einblick zu geben in die radikalen Veränderungen, die Mediensysteme in den letzten Jahren in westlichen Demokratien erfahren haben.
Theory of Sample Surveys with R
Das englischsprachige Buch vermittelt Kenntnisse der wichtigsten Methoden der modernen design-basierten Stichprobentheorie. Alle Methoden werden mit Hilfe von numerischen Beispielen illustriert und deren Umsetzung mit Hilfe der statistischen Software R dargestellt. Zahlreiche empirische Beispiele und Simulationen helfen, die Eigenschaften von Schätzfunktionen zu beurteilen. This textbook provides an up-to-date treatment of modern design based theory of survey sampling. All methods are illustrated with numerical examples and applied using the statistical software R. Numerous empirical examples and simulations provide insights into the properties of estimation functions.
Nonprofit-PR
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New Philosophies of Labour
This volume addresses the long-standing neglect of the category of labour in critical social theory and it presents a powerful case for a new paradigm based on the anthropological significance of work and its role in shaping social bonds.
The Power of Crisis Communication
Janina Klingelhöfer deconstructs the development of the scientific field of crisis communication through the lens of the sociology of knowledge. To integrate both the social and intellectual dimensions of this scientific field, she unites the theoretical considerations of Bourdieu’s field analysis with the concepts of habitus and capital with a Foucauldian discourse analysis to conduct a comprehensive qualitative historiography. The study reflects on the beginnings of the field and its past developments to answer the main research question: How did the scientific field of crisis communication become what it is today?
The Interrelation of Phenomenology, Social Sciences and the Arts
This book features papers written by renowned international scholars that analyze the interdependence of art, phenomenology, and social science. The papers show how the analysis of the production as well as the perception and interpretation of art work needs to take into consideration the subjective viewpoint of the artist in addition to that of the interpreter. Phenomenology allows a description of the subjectively centered life-world of the individual actor—artist or interpreter—and the objective structures of literature, music, and the aesthetic domain in general. The perspective of social science serves to reconstruct the socio-historical structure involved in the creation and recept...
Storytelling
Dieses Buch beleuchtet das Trendthema Storytelling aus unterschiedlichen Perspektiven - von der narrativen Reportage im Journalismus über Story-Elemente in der Fotografie, der Mode und im Produktdesign, dem inszenierten Erlebnis in der digitalen Welt bis hin zum strategischen Einsatz von Corporate Storys in der externen und internen Unternehmenskommunikation. Die Arbeit mit Geschichten in der Kommunikation ist zwar nicht neu, der strategische Einsatz zur Vermittlung von bestimmten Inhalten und Botschaften, das Storytelling, beschäftigt jedoch aktuell diverse Disziplinen. Die Auseinandersetzung mit dieser Technik ist bereits vom Kern her interdisziplinär, denn Geschichten können in Text, Bild, Ton oder im Film erzählt werden. So umfangreich die praxisbezogene Beschäftigung mit dem Themenbereich ist, so spärlich ist der fächerübergreifende Diskurs, durch den Erkenntnisse aus den unterschiedlichen Disziplinen zusammengeführt, kontrastiert und gewinnbringend diskutiert werden können. Diese Lücke schließt dieses Buch.
Tourism before, during and after Corona
International and domestic tourism changed not only as a result of the Corona pandemic, but even before. As a result of Covid-19, international and global tourism has temporarily collapsed in most countries, but in many countries - such as Austria or Switzerland - domestic tourism has increased. The big question is whether the slump in global tourism is temporary or whether an actual trend reversal is on the horizon. In favour of the former is the fact that growing middle classes in Asia, but also Latin America and Africa, have greater financial means and more and more people are vaccinated against Covid-19; in favour of the latter are the many ecological constraints and the fight against climate change, but also the emergence of new mutations in the Corona virus. Based on the development of tourism since the turn of the millennium, these and similar questions about tourism and its short- and medium-term perspectives will be discussed.
