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Social and Sustainability Marketing
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the...
How Management Teams Can Have a Good Fight
Conflict in the workplace is natural—and even necessary. Colleagues who challenge one another's thinking tend to consider a richer range of options, which ultimately leads to better business decisions. How Management Teams Can Have a Good Fight reveals the tactics managers can use to ensure that these healthy back-and-forth moments remain constructive and focused on the issues. Managers who embrace this kind of positive conflict will find increasingly engaged, productive teams—and discover that they themselves are better positioned to lead these teams to success. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
The Melancholy of Resistance
Winner of the 2015 Man Booker International Prize The Melancholy of Resistance, László Krasznahorkai's magisterial, surreal novel, depicts a chain of mysterious events in a small Hungarian town. A circus, promising to display the stuffed body of the largest whale in the world, arrives in the dead of winter, prompting bizarre rumours. Word spreads that the circus folk have a sinister purpose in mind, and the frightened citizens cling to any manifestation of order they can find - music, cosmology, fascism. The novel's characters are unforgettable: the evil Mrs. Eszter, plotting her takeover of the town; her weakling husband; and Valuska, our hapless hero with his head in the clouds, who is the tender centre of the book, the only pure and noble soul to be found. Compact, powerful and intense, The Melancholy of Resistance, as its enormously gifted translator George Szirtes puts it, 'is a slow lava flow of narrative, a vast black river of type.' And yet, miraculously, the novel, in the words of Guardian, 'lifts the reader along in lunar leaps and bounds.'
A Student Grammar of Turkish
A concise introduction to Turkish grammar, designed specifically for English-speaking students and professionals.
Food Literacy
Globally, the food system and the relationship of the individual to that system, continues to change and grow in complexity. Eating is an everyday event that is part of everyone’s lives. There are many commentaries on the nature of these changes to what, where and how we eat and their socio-cultural, environmental, educational, economic and health consequences. Among this discussion, the term "food literacy" has emerged to acknowledge the broad role food and eating play in our lives and the empowerment that comes from meeting food needs well. In this book, contributors from Australia, China, United Kingdom and North America provide a review of international research on food literacy and ho...
Turkish Folk Music from Asia Minor
This book is a substantial and thorough musicological analysis of Turkish folk music. It reproduces in facsimile Bartók's autograph record of eighty seven vocal and instrumental peasant melodies of the Yürük Tribes, a nomadic people in southern Anatolia. Bartók's introduction includes his annotations of the melodies, texts, and translations and establishes a connection between Old Hungarian and Old Turkish folk music. Begun in 1936 and completed in 1943, the work was Bartók's last major essay. The editor, Dr. Benjamin Suchoff, has provided an historical introduction and a chronology of the various manuscript versions. An afterword by Kurt Reinhard describes recent research in Turkish et...
Sustainability Marketing
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy...
Colloquial Turkish (eBook And MP3 Pack)
Colloquial Turkish is the ideal introduction to the language! Written by experienced teachers of the language, Colloquial Turkish offers a step-by-step approach to Turkish as it is spoken and written today. No previous knowledge of the language is required. What makes this course your best choice for language learning? * Ideal for independent study and class use * Varied, dialogue-based exercises with thorough answer key * Up-to-date vocabulary, including computer terms * Jargon-free grammar notes * Extensive Turkish-English, English-Turkish glossaries By the end of this lively and accessible course, you will be able to communicate confidently and effectively in Turkish in a broad range of everyday situations. Two 60-minute cassettes are available to accompany Colloquial Turkish. Recorded by native speakers, they will help your pronunciation, listening and speaking skills. For the eBook and MP3 pack, please find instructions on how to access the supplementary content for this title in the Prelims section.
