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Dr.V.Maniraj, Associate Professor of Computer Science, AVMM Sri Pushpam College. Mr.V.Rajkumar, Research Scholar, Department of Computer Science, AVMM Sri Pushpam College.
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketin...
Vol. 6-9 include also acts of the Supreme Council; v. 6-8, acts of the Bengal Council.
This book presents select proceedings of the 8th International and 29th All India Manufacturing Technology, Design and Research Conference (AIMTDR 2021). It discusses the latest advances in miniature manufacturing, machining of miniature components, surface engineering, nanomaterials, nanotechnology, Industry 4.0, optimization techniques, micro-electric discharge machining, electrochemical micro-machining, thin films, optimization of micro-machining process parameters, machining of nano-composites, characterization using atomic force microscopy, micro-tool fabrications, characterization of nano-composites, surface roughness analysis, tribological performance of surface coated materials and sustainability in manufacturing. The contents of this book are useful for students, researchers and as well as industry professionals in the various fields of mechanical engineering.