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The Language of Localization
The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals. Each term was authored by an expert practitioner who provided a short definition, a statement of why that term is important, and an essay that explains why a business professional or localization practitioner should understand the term. The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition there are short definitions of 70 additional business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Katherine Brown-Hoekstra, this book is a useful reference for localization experts, managers, students, and any business person who works in a global market.
The Language of Content Strategy
The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession
The Language of Technical Communication
The Language of Technical Communication has a dual objective: to define the terms that form the core of technical communication as it is practiced today, while predicting where the field will go in the future. The choice of terms defined in this book followed two overarching principles: include all aspects of the discipline of technical communication, not just technical writing, and select terms that will be relevant into the foreseeable future.The Language of Technical Communication is a collaborative effort with fifty-two expert contributors, all known for their depth of knowleEA Digital (delivered electronically)e. You will probably recognize many of their names, and you will probably want to learn more about the ones who are new to you. Each contributed term has a concise definition, an importance statement, and an essay that describes why technical communicators need to know that term. You will find well understood terms, such as content reuse and minimalist design, alongside new terms, such as the Internet of Things and augmented reality. They span the depth and breadth, as well as the past and future, of technical communication.
Confessions of a Resilient Entrepreneur
This volume demonstrates the balancing act that women and men have to perform in order to integrate a business life with a family life. It describes and encourages the attitudes and belief systems that "grow" an entrepreneur and illustrates what happens when those attitudes and belief systems come up against hard reality.
You Can Say That Again
A light look at how we fill our writing, our speech, and our thoughts with needlessly repetitive (okay, just repetitive) words. Includes a list of 750 redundant phrases we hear and use--say it ain't so!--every day.
Happy about Joint Venturing
Partial Content from the Introduction: If you can't beat 'em, join 'em. Two heads are better than one. United we stand. If you are a business owner who wants to significantly increase market reach, break down barriers to entry in your market, or simply generate skyrocketing revenues in a shorter amount of time, these old adages are becoming more and more relevant. If you are an aspiring joint venturer who needs to acquire some key knowledge before making the decision to jump into this new world, or if you have already made the decision to start a joint venture but don't know where to begin, this "How-To" handbook is for you. Also, whether you seek funding or not, the information in these pag...
Happy about Animals
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The Business Rule Revolution
Learn from an anthology of contributing authors and experts who share, step-by-step, how to justify and manage the ROI for the BR Approach. The book covers the business's perspective and the technology perspective. Authors represent the healthcare industry, financial services experience, state and federal government experience, and senior practitioners spanning many industries. This book accomplishes the following: 1) It is for managers and decision-makers who make things happen in their organization. 2) It addresses BRs as a leverage for agility, compliance, and corporate intelligence, as a key mechanism for engineering the business itself. 3) It is not meant to be read cover-to-cover. Business people will focus on section 2. Technical people will focus on section 3. 4) Together, the sections provide a step-by-step management approach that crosses business and IT barriers. 5) Real case studies are written by real people in well-respected corporations, government agencies, consultancies, and software vendors. 6) Leading technology is highlighted. 7) Present the possibilities that BR Approach can achieve for both business and IT
The Personalization Paradox
According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Sw...
Intelligent Content: A Primer
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
