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Bulletin
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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Pass-Words
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The Journey of Abduction
Yolanda’s journey begins when she awakens in unknown territory; driven to the end of another country, the very edge of Mexico near the Caribbean waters of Espiritu Santo Bay. What happens there will change her life forever. Tormented by the Olmos family conflicts and her own Native American beliefs Yolanda must be careful not to reveal anything about herself lest they think her to be a witch. The most dangerous realization of all Yolanda finds herself falling in love with the man she hates the most, the man that holds her captive.
Bulletin
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The Spoils of War
"It's striking how many of the presidents Americans venerate--Abraham Lincoln, George Washington, Franklin D. Roosevelt, and John F. Kennedy, to name a few--oversaw some of the republic's bloodiest years. Perhaps it's because they looked out for important political causes. Or maybe they just looked out for themselves. This ... book puts some of America's greatest leaders under the microscope, [positing that] their calls for war, usually remembered as brave and noble, were in fact selfish and convenient"--
Billboard
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Re-Passed Texts
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Index Medicus
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