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Competitive Global Management - Principles and Strategies
Each chapter in Competitive Global Management: Principles and Strategies lists important objectives to be learned. The latest management research explains strategies of multinational corporations. A real-life case study helps the reader comprehend the importance of the issues discussed. The book features a current literature review, drawn from recent studies and research in the major international publications, further exemplifying major points.
The Marwari Heritage
From the early Vedic period, the Vaishyas, the oldest mercantile community of India, generated wealth for the nation through their remarkable efforts. Their Marwari offshoots were appointed by many rulers as ministers, advisors and diwans and were recognised as the first philanthropists in India. The Marwari Heritage takes the reader on a voyage of discovery of the Marwaris who migrated from Rajputana, Haryana, Malwa and its adjoining regions to other parts of India. They braved trials and tribulations in unchartered territories, supporting others of their community, never losing faith in their ability to succeed, and focused on their goal, they became the uncrowned kings, first of trade and...
The DREAM Founder
The DREAM Founder is an essential entrepreneurship guide for early-stage Indian start-ups. It also has interviews with some of the most successful entrepreneurs in the world of start-ups, such as Sanjeev Bikhchandani of Naukri.com, Deepinder Goyal of Zomato, Meena Ganesh of Portea Medical and Dr Annurag Batra of Businessworld. It includes start-ups that have succeeded and also those who have failed, as you can learn so much from failures. Dhruv Nath shares how you can become a DREAM Founder with these simple steps: · Dream big · Right team · Execution · Attitude · Make opportunities out of crises
Internal Marketing
In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.
The 1980’s: A Decade of Marketing Challenges
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at l...
Squeezing a New Service Into a Crowded Market
Squeezing a New Service Into a Crowded Market begins to answer the question of how to successfully offer another service in what appears to be an already crowded market. Is there room for one more hospital? Another law firm? Another newspaper? Another spreadsheet? Yes, according to Dennis Cahill. He shows readers how--through theory and case studies--to define, produce, and market a new service in a field where there already exists a similar service. He provides a roadmap for successful planning and introduction of new services. This roadmap uses perceptual mapping and case applications to show how adding a new service should and should not be done. Perceptual mapping is fully described and ...
How Consumers Pick a Hotel
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective str...
