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This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. Through a series of case studies, the authors explore the food and beverage industry’s defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving ‘Made in Italy’ brand, concluding with a recommended strategy of best practices for future implementation. Providing examples that can be studied, applied and analyzed by researchers, students, and practitioners, this unique book offers a detailed understanding of the different innovations and adaptations that companies in the food and beverage sector have put in place in response to ever evolving markets and trends, and how innovation becomes the key to success.
This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. Through a series of case studies, the authors explore the food and beverage industry's defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving 'Made in Italy' brand, ...
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Considerato per molto tempo dai player del settore e dai consumatori una nicchia marginale ed elitaria, il prodotto alimentare biologico rappresenta oggi una discontinuità rispetto alla produzione industriale di cibi e bevande. A fronte di una crisi strutturale dell’agroalimentare, il biologico italiano da un decennio cresce a doppia cifra e si trova a un bivio: rimanere nicchia o diventare modello di sviluppo per l’intero comparto? I cambiamenti socio-culturali in atto mostrano i segni evidenti di una domanda in controtendenza e il «gigantismo» tipico di produttori, trasformatori e distributori convenzionali sembra in antitesi all’affermarsi di un nuovo consumatore: se per quest’...
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