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LinkedIn Marketing
A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
101 Ways to Rock LinkedIn
The year 2020 forced us to pivot, to understand the importance of our business and our personal brand, and to learn how to create virtual business. Not only has business changed, so has the entire world. So many more of us are working from home and/or are creating new home-based businesses. That means it's even more important to create a strong personal brand, so that you stand out from your competition. "LinkedIn is perhaps the most powerful social media platform for business today. Viveka von Rosen (considered among the world's foremost experts on this platform) and 'Rock Star' entrepreneur Dayna Steele have generously provided us with golden nugget after golden nugget of business-building wisdom on how to productively put this platform to work. Utilize their suggestions and you'll find yourself in a position to serve a lot more people and - as a result - become a lot more profitable! Great job, Viveka and Dayna!" - Bob Burg, coauthor of The Go-Giver and author of Endless Referrals
Human-Centered Communication
Wall Street Journal Bestseller DIGITAL POLLUTION IS THE PROBLEM. HUMAN-CENTERED COMMUNICATION IS THE SOLUTION. We’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue. The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective...
Success Secrets of the Online Marketing Superstars
Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
Scenography and Art History
"In recent years there has been an increase in academic publications discussing scenography. Scenography is the study and practice of performance design and explores elements of performance like scenery, lighting, sound and costume design. Scenography and Art History reimagines scenography as a new strand of critical thought in art history and provides new ways of thinking about it that are not just related to theatre. The chapters in this book examine how scenography can be applied to modern visual objects, actions and events such as pop concerts, the Olympics opening ceremonies, feminist performance art and fashion shows and how stage designers such as Es Devlin (who designed the famous to...
Thrive
Thrive is the roadmap of how to grow your business and drive sales in highly shifting, constantly changing economic times. It is the story of those leaders and organizations that have seen consistent growth through several economic crises-companies that were founded in the late 1700’s to early 1900’s and they are still in business thriving today. In this book we share their stories, their struggles, and tell you exactly how they have not only overcome adversity, but thrived through it. Praise for the Book: “We live in a time when uncertainty is the order of the day. THRIVE is a must-read for all who strive to grow intellectually and to succeed through the opportunities an uncertain wor...
Facebook Marketing All-in-One For Dummies
Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claimin...
Embrace Your Edge
After a career of navigating in the dark, Hang Thi Yen Black, shares her story of breaking free from the confines of generic formulas to become a tenacious woman, mother, and Silicon Valley leader armed with skill, will, and tenacity. Hang's motivation is simple-pave the path with nearly three decades of experience developing resources and resilience so that other women, marginalized by cultural biases, may learn how to:* Level the playing field and arrive at any destination they choose on their own merits, on their own terms, with dignity and authenticity.* Create their own access to powerful networks and resources.* Be inspired to conquer their world, as they choose to define it, with confidence and truth."My hope is that women who have been unseen, and minorities who have been unheard, feel empowered to celebrate their unique identity."
How to Make Money with Social Media
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
Free Trials (and Tribulations): How to Build a Business While Getting Punched in the Mouth
Creation is never easy, especially in the midst of chaos. Kyle Racki survived personal and professional hell on the road from struggling freelancer to successful software entrepreneur. The tactical knowledge he gained through adversity can help any aspiring business owner accomplish their dreams, no matter what the obstacles.In Free Trials (and Tribulations), Kyle shares his remarkable journey and the valuable business lessons he learned along the way. From a difficult beginning, dealing with grief, divorce, and being shunned for abandoning a religion he realized was a cult, Kyle discovered how to take the punches and make them work for him. His incredible story can inspire anyone to overcome even the biggest setbacks to develop a product, find a business partner, raise investment capital, scale a company, and more.Running a company can be a lonely, stressful experience. But by following Kyle Racki's lead, you can come out on top no matter how far down you started.
