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Marketing Transformation: Marketing Practice in an Ever Changing World
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Con...
Back to the Future: Using Marketing Basics to Provide Customer Value
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking re...
Korea and the Global Society
This book explores multiple fields and disciplines around the theme of South Korea’s engagement and exchanges with global society focusing on development cooperation, migration and the media. The core of this volume is an analysis of South Korea’s engagement and reciprocity in global society that has developed out of the country’s shift from aid recipient and migrant sender to aid provider and migrant host. The contributions approach this through the three main aspects of overseas aid, cross-border contacts, and interplay of identities in the mediascape. These themes represent an interdisciplinary array of research that introduces and analyses interconnected and concurrent instances of reciprocity, convergence, tension, inclusion, or exclusion in navigating South Korea’s interactional relations with global society, spanning regions and countries including Africa, Asia, the USA, and Germany. This book will be valuable reading to students and researchers from a wide range of disciplines including sociology, gender studies, ethnic studies, media studies, IR, and area studies, in particular Korean studies.
Japanese Fashion
Japanese Fashion examines the entire sweep of Japanese clothing history, from the sophisticated fashion systems of late-Edo period kimonos to the present day, providing possible theories of how Japan made this fashion journey and linking current theories of fashion to the Japanese example. The book is unique in that it provides the first full history of the last 200 years of Japanese clothing. It is also the first book to include Asian fashion as part of global fashion as well as fashion theory. It adds a hitherto absent continuity to the understanding of historical and current fashion in Japan, and is pioneering in offering possible theories to account for that entire history. By providing an analysis of how that entire history changes our understanding of the way fashion works, this book will be an essential text for all students of fashion and design.
Intercultural Service Encounters
This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.
Trends in Enterprise Architecture Research and Practice-Driven Research on Enterprise Transformation
This volume constitutes the proceedings of the combined 7th International Workshop on Trends in Enterprise Architecture Research (TEAR 2012) and the 5th Working Conference on Practice-Driven Research on Enterprise Transformation (PRET-5), held in Barcelona, Spain, October 23-24, 2012, and co-located with The Open Group's Conference on Enterprise Architecture, Cloud Computing, and Security. Joining the forces of the two events with The Open Group Conference provided the unique opportunity for an intensive exchange between practitioners as well as for discussions on standardization efforts and academic research in the areas of enterprise transformation and enterprise architecture (EA). Based on careful reviews by at least three Program Committee members, 18 papers were chosen for inclusion in these proceedings. They were presented in six sessions on enterprise architecture management (EAM) effectivity, languages for EA, EAM and the ability to change, advanced topics in EA, governing enterprise transformations, and EA applications.
Expressing Islam
As the forces of globalisation and modernisation buffet Islam and other world religions, Indonesia's 200 million Muslims are expressing their faith in ever more complex ways. This book examines some of the ways in which Islam is expressed in contemporary Indonesian life and politics. Editors from Australian National University.
American Piety
How religious are Americans these days? How many still believe in God, in Biblical miracles, in heaven and hell? Do people pray? How much money is being given to churches, by Episcopalians, Presbyterians, Roman Catholics, Lutherans, and other groups? American Piety, the first of a three-volume study of religious commitment, answers these and a host of other questions about the contemporary religious scene. Particularly startling are the contrasts in beliefs, practices, and experiences revealed among the eleven major Christian denominations whose membership is compared.
Public Administration and Policy in the Middle East
The various and different Middle Eastern countries are addressing new key reform and governance reform processes but also administration and policy issues of enduring importance; decentralization and local government, non-profit organizations, political culture, and reform of the policy process. This book provides assessment of national strategies for reform in public administration and policy, how these strategies have fared in implementation; and what challenges must be overcome to achieve real and sustainable progress. Seven country case studies will explore the overall policy-making process from a critical perspective and consider how it could be strengthened. Four cases will deal with t...
