Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Perspectives on Consumer Behaviour
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Management of Network Organizations
Effective management is crucial to the success of network organizations and can reduce the risk inherently associated with cooperative strategy. This contributed volume addresses the management of network organizations from both theoretical and practical perspectives, as well as an international standpoint in the form of selected cases from various Central European countries. The authors claim that without some type of network management, irrespective of the type of network, it is impossible to effectively compete with other companies and/or networks. As network organizations are representative of a broad range of possible network types, i.e. alliance networks, clusters, outsourcing, and vir...
Management of Alliance Networks
Effective management is crucial to the success of the inter-firm cooperation, and may reduce the risk that is inherently associated with these strategies. If cooperative strategy is to be successful, managers must have knowledge of factors that should be taken into consideration during formation and management of alliance networks. Therefore the main goal of this book is an understandable and simple presentation of the complexity involved in the management of alliance networks at three basic stages: formation stage, functioning stage, and post-operational stage. The book consists of six chapters, both theoretical and practical. A new model for management of alliance networks, which utilizes different instruments and tools, has been developed in the work. The last part of the book concentrates on the management of alliance networks in a practice-based framework based on the example of an engineering company which has formed a portfolio of bilateral alliances.
Strategic Management
None
Innovation, Entrepreneurship and Organizations’ Business Performance
If there are concepts that have huge academic literature and are of outstanding practcal signifcance in corporate practce, then business performance is certainly one of them. However, the authors of this special issue add interestng and excitng elements to our knowledge regarding business success and performance in many ways. This special issue underlines that business success, which has both fnancial and social components, depends to a great extent on the knowledge, skills, and cooperatve skills of people in the organizaton, and their openness to the world of external and internal stakeholders. The behavior of people, when heavily influenced by the values of the organizaton and its associa...
Sustainable Branding
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, publi...
Contemporary Research in the Field of Entrepreneurship, Management, and Innovation: Regular Issue
Transnational water resource management in the Karawanken/Karavanke UNESCO Global Geopark; From transition management towards just transition and place-based governance. Τhe case of Western Macedonia in Greece; University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory; An innovative approach to support interests' alignment in the context of transport management using semantic differential; Technological innovation and the labor market: The two-way non-reciprocal relationships with a focus on the confectionery industry in Poland
Cultural Management - Science and Education
Articles: Conceptualising the value of artist residencies: a research agenda Kim Lehman New Public Management reform in European cultural policies: has Poland followed suit? Kamila Lewandowska Leadership styles and values: the case of independent cultural organizations Milena Dragicevic Sesic, Milena Stefanovic Methodology for analyzing the impact of a cultural event on the economy Rafal Kasprzak Changes in the approach to marketing and its application in cultural institutions in Poland Magdalena Sobocinska The Polish-Slovak cross-border cooperation in the sphere of culture: the case study analysis Joanna Kurowska-Pysz, Jolita Greblikaite Nutshell cultural public spaces. Identyfing trends in cultural memory and cultural tourism practices Marcin Poprawski Application of marketing in cultural organizations: the case of the Polish Cultural and Educational Union in the Czech Republic Lukasz Wroblewski Book Reviews Conditions and prospects for developing market orientation in cultural entities by Magdalena Sobocinska Henryk Mruk Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists by Bonita Kolb Katarzyna Bilinska-Reformat
