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Survey of English Dialects
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
The Perfect Pill
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
Finding Charity’s Folk
Finding Charity’s Folk highlights the experiences of enslaved Maryland women who negotiated for their own freedom, many of whom have been largely lost to historical records. Based on more than fifteen hundred manumission records and numerous manuscript documents from a diversity of archives, Jessica Millward skillfully brings together African American social and gender history to provide a new means of using biography as a historical genre. Millward opens with a striking discussion about how researching the life of a single enslaved woman, Charity Folks, transforms our understanding of slavery and freedom in Revolutionary America. For African American women such as Folks, freedom, like ens...
Landscape Ecology of Small Mammals
A summary of much of the experimental work on the spatial ecology of small mammals. This field has entered an exciting stage with such new techniques as GIS and systems modeling becoming available. Leading contributors describe and analyze the most well-known case studies and provide new insights into how landscape patterns and processes have had an impact on small mammals and how small mammals have, in turn, affected landscape structure and composition.
