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New to this edition: Up-to-date information on on-line research and computer resources. A unique four-way access system enables users of the Handbook of Technical Writing to find what they need quickly and get on with the job of writing: 1. The hundreds of entries in the body of the Handbook are alphabetically arranged, so you can flip right to the topic at hand. Words and phrases in bold type provide cross-references to related entries. 2. The topical key groups alphabetical entries and page numbers under broader topic categories. This topical table of contents allows you to check broader subject areas for the specific topic you need. 3. The checklist of the writing process summarizes the opening essay on "Five Steps to Successful Writing" in checklist form with page references to related topics, making it easy to use the Handbook as a writing text. 4. The comprehensive index provides an exhaustive listing of related and commonly confused topics, so you can easily locate information even when you don't know the exact term you're looking for.
More than ever, Writing That Works is the right choice for the most up-to-date coverage of business writing. Real-world model documents are grounded in their rhetorical contexts to guide students in navigating the increasingly complex world of business writing. Now in full-color, the thirteenth edition continues to reflect the central role of technology in the office and the classroom, showcasing the most current types of business documents online and in print, providing succinct guidelines on selecting the appropriate medium for your document, communication, or presentation, and featuring new advice on creating a personal brand as part of a successful job search. Also available as an e-book and in loose-leaf, Writing that Works offers robust but accessible coverage at an affordable price.
Click here to find out more about the 2009 MLA Updates and the 2010 APA Updates. Combining clear advice on the writing process and almost 250 model documents from real workplace settings, Writing That Works sets the standard for business writing books. It reflects today’s electronic workflow, addresses the most current types of business documents, in print and online, and provides practical, informative guidelines on designing documents, considering audience and purpose, and using digital technology in the workplace. The free companion Web site supports and expands upon the information in every chapter and offers tutorials, additional model documents, expanded Digital Tips, and much more.
This new edition is an up-to-date adaptation of Carnegie's timeless prescriptions for the digital age. This book is a must-have guide for anyone who wants to find success on Facebook, LinkedIn, Twitter, and any social media format today and in the future.
Service Automation is the concept of achieving customer loyalty by the use of automated technologies and builds upon a large demographic and sociological trend. We are the self-service generation, who are able to make our own decisions. The self-service generation is nowadays used to search, evaluate and purchase products online for a number of years now. This book will give you deep insight into the concept of Service Automation, the concept by which you can automate customer service in your organization. If you adequately apply Service Automation in your organization, you will see both employee and customer satisfaction rise and significantly increase the number of people who ‘like’ yo...
A study was undertaken that investigated the relationship between the use of U.S. government technical reports by U.S. aerospace engineers and scientists and selected institutional and sociometric variables. Survey research is the methodology used for the study. Data were collected by means of a self- administered mail questionnaire. The approximately 34 000 members of the American Institute of Aeronautics and Astronautics (AIAA) served as the study population. The response rate for the survey was 70 percent. A dependent relationship was found to exist between the use of U.S. government technical reports and three of the institutional variables (academic preparation, years of professional aerospace work experience, and technical discipline). The use of U.S. government technical reports was found to be independent of all of the sociometric variables. The institutional variables best explain the use of U.S. government technical reports by U.S. aerospace engineers and scientists.
This inspiring book addresses a topic that is far too often ignored or disregarded by sci-tech librarians: Exactly how do scientists and engineers really discover, select, and use the countless information and communications resources available to them when conducting research? The answer to this question should be a major influence on the way information specialists develop information systems in their libraries. Unfortunately, many librarians are not as familiar with the work, information needs, and communicating behavior of the research worker. Information Seeking and Communications Behavior of Scientists and Engineers looks at this question from several perspectives to give an overall view of how to best serve the needs of the scientific community. This book is an encouragement and a challenge to sci-tech librarians to make an ever greater effort to understand the work of their users, the differing information channels and sources they employ, and thus tailor the library’s systems and services to best support their information-seeking behavior.