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Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization
In recent decades, government-funded technologies have produced radar, microwave ovens, modern cell phone systems, the Internet, new materials for aircraft and motor vehicles, and new medical instrumentation. This first-of-its-kind book examines how access to technology is affected by government policies and government-sponsored programs. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization: International Perspectives provides an easy-to-read overview of the field and several studies serving as examples to guide government policymakers and private sector decision makers. This forward-looking book also forecasts the potential impacts of government r...
Nonprofit Marketing
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Social Marketing
Harness commercial marketing techniques to spark social change! American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of “ambush” advertising a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the “darker side” of globalization and liberalization and more!
Managing Nonprofit Organizations in a Policy World, Second Edition
Connecting everyday management skills to the policy world, this foundational textbook sheds new light on how nonprofit managers can better navigate policymaking and regulatory contexts to effectively lead their organizations. While it covers all of the nuts and bolts, what sets this book apart is how everyday management is tied to the broader view of how nonprofits can thrive within the increasingly intertwined public, private, and not-for-profit sectors. The Second Edition includes updated discussions of coronavirus and pandemic-related policy implications; regulations, sector statistics, and social media fundraising; new and updated case studies; and a new chapter on Philanthropy and Foundations.
Principles of Advertising
"A complete and well-organized textbook on advertising"Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following th...
Marketing for Nonprofit Organizations
A comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. Covers important topics to non-profit professionals, ie branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals.
Civic Engagement and the Baby Boomer Generation
Discover a vital source of volunteers for your organization By the year 2020, there will be 65 million people aged 65 and over living in the United States—a new generation of active older adults expecting to use the expertise, experience, and life skills they’ve gained to make valuable contributions to society in their retirement years. Civic Engagement and the Baby Boomer Generation presents the latest research findings and evaluation studies that help promote a thorough understanding of the programs, policies, and civic opportunities available to people aged 50 and older. This unique book is an essential resource for nonprofit organizations seeking to meet their needs with a generation...
How Societies Embrace Information Technology
This book discusses how computers are shaping contemporary society, with a tight focus on the role of corporations and governments. It is aimed at government policymakers interested in economic development and at private-sector managers who routinely make decisions to acquire and use information technology, now a worldwide expenditure of over $2 trillion annually. The book will also interest a wide range of academics concerned with the sociology, history, economics, and the effects of IT on contemporary society, ands to the general trade market.
The Routledge Companion to Identity and Consumption
"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The ...
The Routledge Companion to Alternative Organization
Despite the Great Recession, slightly different forms of global capitalism are still portrayed as the only game in town by the vast majority of people in power in the world today. Unbridled growth, trade liberalisation, and competition are advocated as the only or best ways of organizing the contemporary world. Unemployment, yawning gaps between rich and poor, political disengagement, and environmental devastation are too often seen as acceptable ‘side effects’ of the dominance of neo-liberalism. But the reality is that capitalism has always been contested and that people have created many other ways of providing for themselves. This book explores economic and organizational possibilitie...
