Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Digital Marketing in Sports
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.
Brandweek
None
Digitally Daunted
Stress-free ways to CHOOSE, USE, and MAINTAIN the must-have and want-to-have technology in your life in an all-in-one user-friendly guide
The Trans-Oceanic Marketing Channel
This book applies marketing channel analysis to Africa's export agriculture and examines the opportunities, problems, and policies of the various channel members. You'll find a fresh and long-run view of export agriculture that is not entrapped in the current pessimism about downward trends in sub-Saharan Africa. The Trans-Oceanic Marketing Channel will open your eyes to vertical, ocean-straddling links between actors, particularly the exporters and importers.
Agricultural Trade Policies in the New Millennium
Face the challenge of change in the global agricultural trade market! This insightful book presents a comprehensive overview of the trade situation facing agriculture in the 21st century. This esteemed collection of the field?s foremost researchers evaluates anticipated changes to the agricultural trade market and the competitiveness of commodities and products resulting from existing and potential international policies. Agricultural Trade Policies in the New Millennium provides an in-depth understanding of multilateral trade negotiations (past, present, and future) and the impact of regionalism on agricultural trade. It also analyzes trade issues specific to individual commodities, such as...
Westcott's Plant Disease Handbook
It was a compliment to me to be asked to prepare the fourth edition of Westcott's Plant Disease Handbook, and the decision to accept the respon sibility for the fourth edition, the fifth edition, and now the sixth edition was not taken lightly. The task has been a formidable one. I have always had great respect professionally for Dr. Cynthia Westcott. That respect has grown considerably with the completion of the three editions. I now fully realize the tremendous amount of effort expended by Dr. Westcott in de veloping the Handbook. A book such as this is never finished, since one is never sure that everything has been included that should be. I would quote and endorse the words of Dr. Westc...
