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Marketing Education
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New Serial Titles
A union list of serials commencing publication after Dec. 31, 1949.
The Physical Attractiveness Phenomena
Physical attractiveness phenomena permeate society with somber ramifica tions. Correspondingly, practical applications of physical attractiveness phenomena are extensive. The consequence is that almost every person can benefit from knowledge about research on physical attractiveness. Such research material provides valuable information for persons established in their careers, as well as those preparing for a career. Similarly, parents at all stages of their life cycle should be cognizant of how physical attractiveness impacts the psychological and physiological development of children. Because no one is isolated from physical attractiveness phenomena, knowledge of this material should be im...
Marketing
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Beyond Psychotherapy
Let's get real! Many people will never go to therapy. In addition, many people who go to therapy will make little or no progress largely because of the inability of the therapist. It is a monumental task to explore someone's psyche or to reconstruct human psychological functioning. When it comes to psychotherapy, we continue to fool ourselves and waste precious time. We need to tap into our own inner resources and use common sense to improve our lives. Be your own healer! Take responsibility for your life. Strive towards personal improvement. Rely on your own inner strength.You can hange yourself. Dr. Bacchus, in his book, Beyond Psychotherapy, provides 123 life changing ideas that will help you on your journey through life. You have much more ability within you than you realize. You can heal yourself. You can have a great life!
Publication
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The Power and Paradox of Physical Attractiveness
The Power and Paradox of Physical Attractiveness is a scholarly look into physical attractiveness. It articulates the great importance placed on this dimension of a person's appearance. Analysis of the dynamics and consequences reveals a powerful, pervasive, and frequently unrecognized or denied physical attractiveness phenomenon. This phenomenon transcends time, geography, and culture, regardless of demographics and socioeconomics of individuals and populations. With penetrating vision, Dr. Patzer provides evidence that despite professed ideals, people do judge others by their looks. Physical attractiveness is a more powerful determinant of a person's fortune and misfortune in life than peo...
Adapting Information and Communication Technologies for Effective Education
Educational initiatives attempt to introduce or promote a culture of quality within education by raising concerns related to student learning, providing services related to assessment, professional development of teachers, curriculum and pedagogy, and influencing educational policy, in the realm of technology. Adapting Information and Communication Technologies for Effective Education addresses ICT assessment in universities, student satisfaction in management information system programs, factors that impact the successful implementation of a laptop program, student learning and electronic portfolios, and strategic planning for e-learning. Providing innovative research on several fundamental technology-based initiatives, this book will make a valuable addition to every reference library.
