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Market Segmentation
On marketing segmentation
Qualitative Content Analysis in Practice
Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is ...
Eight Theories of Ethics
Is it possible to study ethics objectively, or are moral judgements inevitably subjective? Are ancient theories of ethics of any contemporary relevance? Which ethical theory offers the most convincing explanation of how best to live one's life? Eight Theories of Ethics is a comprehensive introduction to the theories of ethics encountered by first-time students. Gordon Graham introduces the fundamental concepts that underpin ethics, such as relativism and objectivity, and then devotes his attention to each of the eight major theories of ethics: * egoism * hedonism * naturalism and virtue theory * existentialism * Kantianism * utilitarianism * contractualism * religion. Throughout the book, Go...
Innovative Technologies in Intelligent Systems and Industrial Applications
This book presents the proceedings of the 7th International Conference on Innovative Technologies in Intelligent Systems & Industrial Application (CITISIA), held in virtual mode in Kuala Lumpur, Malaysia, and Sydney, Australia on November 16-18, 2022. It showcases advances and innovations in Industry 4.0, smart society 5.0, mobile technologies, smart manufacturing, smart data fusion, hybrid intelligence, cloud computing, and digital society.
Increasing Management Relevance and Competitiveness
Increasing Management Relevance and Competitiveness contains the papers presented at the Global Conference on Business, Management and Entrepreneurship (the 2nd GC-BME 2017), Surabaya, Indonesia on the 9th of August, 2017. The book covers 7 topics: 1. Organizational Behavior, Leadership, and Human Resources Management 2. Innovation, Operations and Supply Chain Management 3. Marketing Management 4. Financial Management and Accounting 5. Strategic Management, Entrepreneurship, and Contemporary Issues 6. Green Business 7. Management and Economics Education.
Sustaining the Earth
This book is to help instructors achieve three important goals: first, to explain to their students the basics of earth science, including how life on the earth has survived for billions of years; second, to help students to use this scientific foundation in order to understand the multiple environmental problems that we face and to evaluate possible solutions to them; and third, to inspire their students to make a difference in how we treat the earth on which our lives and economies depend, and thus make a difference in how we treat ourselves and our descendants.
Biomaterials and Biomedical Engineering
Biomedical engineering involves the application of the principles and techniques of engineering to the enhancement of medical science as applied to humans or animals. It involves an interdisciplinary approach which combines the materials, mechanics, design, modelling and problem-solving skills employed in engineering with medical and biological sciences so as to improve the health, lifestyle and quality-of-life of individuals. Biomedical engineering is a relatively new field, and involves a whole spectrum of disciplines covering: bioinformatics, medical imaging, image processing, physiological signal processing, biomechanics, biomaterials and bioengineering, systems analysis, 3-D modelling, ...
