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Market Segmentation
This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth. First published in 1995, this book was the first of its kind to help practitioners tackle this issue head on, providing step-by-step guidance through the difficult terrain of market segmentation. Since its publication the authors have further extended their experience, working with numerous international companies successfully segmenting their markets, experience which is reflected in this edition. Market Segmentation, 2nd edition is written in an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years. Containing a new worked case study, this book provides practical guidance to the subject and is a must-read for all business professionals.
Qualitative Content Analysis in Practice
Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is ...
Eight Theories of Ethics
Is it possible to study ethics objectively, or are moral judgements inevitably subjective? Are ancient theories of ethics of any contemporary relevance? Which ethical theory offers the most convincing explanation of how best to live one's life? Eight Theories of Ethics is a comprehensive introduction to the theories of ethics encountered by first-time students. Gordon Graham introduces the fundamental concepts that underpin ethics, such as relativism and objectivity, and then devotes his attention to each of the eight major theories of ethics: * egoism * hedonism * naturalism and virtue theory * existentialism * Kantianism * utilitarianism * contractualism * religion. Throughout the book, Go...
Innovative Technologies in Intelligent Systems and Industrial Applications
This book presents the proceedings of the 7th International Conference on Innovative Technologies in Intelligent Systems & Industrial Application (CITISIA), held in virtual mode in Kuala Lumpur, Malaysia, and Sydney, Australia on November 16-18, 2022. It showcases advances and innovations in Industry 4.0, smart society 5.0, mobile technologies, smart manufacturing, smart data fusion, hybrid intelligence, cloud computing, and digital society.
The Measurement of Public Service Performance Toward Government Institution
This monograph is the result of research on Application of the Concept of Unethical Action on Governance of Public Services to Strengthen Integrity and Public.
Increasing Management Relevance and Competitiveness
Increasing Management Relevance and Competitiveness contains the papers presented at the Global Conference on Business, Management and Entrepreneurship (the 2nd GC-BME 2017), Surabaya, Indonesia on the 9th of August, 2017. The book covers 7 topics: 1. Organizational Behavior, Leadership, and Human Resources Management 2. Innovation, Operations and Supply Chain Management 3. Marketing Management 4. Financial Management and Accounting 5. Strategic Management, Entrepreneurship, and Contemporary Issues 6. Green Business 7. Management and Economics Education.
