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Sociologists have always been fascinated with music. In one way or another they have encountered music as an important social force in its own right, as an accompaniment or byproduct of phenomena they studied (such as youth culture or the drug scene), or as a means for obtaining social compliance (as in religious ceremonies or in the military). This book goes one step toward remedying this situation by culling the existing literature for building blocks toward introducing sociological synthesis and by presenting the English version of the extensive writings on music and society by Paul Honigsheim.
The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.
1894-1897 contain a synopsis of playbills of the year by Henry George Hibbert.
Like Ypres, Arras was a front line town throughout the Great War. From March 1916 it became home to the British Army and it remained so until the Advance to Victory was well under way. In 1917 the Battle of Arras came and went. It occupied barely half a season, but was then largely forgotten; the periods before and after it have been virtually ignored, and yet the Arras sector was always important and holding it was never easy or without incident; death, of course, was never far away. The area around Arras is as rich in Commonwealth War Graves Commission cemeteries as anywhere else on the Western Front, including the Somme and Ypres, and yet these quiet redoubts with their headstones proudly...
Although the United States did not enter the First World War until April 1917, Canada enlisted the moment Great Britain engaged in the conflict in August 1914. The Canadian contribution was great, as more than 600,000 men and women served in the war effort--400,000 of them overseas--out of a population of 8 million. More than 150,000 were wounded and nearly 67,000 gave their lives. The war was a pivotal turning point in the history of the modern world, and its mindless slaughter shattered a generation and destroyed seemingly secure values. The literature that the First World War generated, and continues to generate so many years later, is enormous and addresses a multitude of cultural and so...
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects. In 'The Practice of Public Relations' fifteen contributors give well-reasoned, practical introductions to every aspect of public relations. Keys to the many different ways in which public relations can contribute to the achievement of objectives and the succes...
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1961.