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The ineffectual Ambassador is just one of the handicaps facing the Americans as Southeast Asia becomes increasingly involved with Communism.
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers a...
The history of emotions is one of the fastest growing fields in current historical debate, and this is the first book-length introduction to the field, synthesizing the current research, and offering direction for future study. The History of Emotions is organized around the debate between social constructivist and universalist theories of emotion that has shaped most emotions research in a variety of disciplines for more than a hundred years: social constructivists believe that emotions are largely learned and subject to historical change, while universalists insist on the timelessness and pan-culturalism of emotions. In historicizing and problematizing this binary, Jan Plamper opens emotions research beyond constructivism and universalism; he also maps a vast terrain of thought about feelings in anthropology, philosophy, sociology, linguistics, art history, political science, the life sciences - from nineteenth-century experimental psychology to the latest affective neuroscience - and history, from ancient times to the present day.
This book had its origins in conversations held at various meetings of the International Society of Political Psychology. The editors and con tributors are grateful for the forum that has given us the opportunity to discuss these topics over the last 10 years. We are most grateful to our contributors both for their chapters and for the intellectual stimulation they have given us. Jos Meloen in particular has been free with his time, advice, and enthusiasm. Although he declined to contribute a chapter, Bob Altemeyer has been a source of encouragement and a ready adviser on any question we have asked. The staff of Springer-Verlag has been most patient in adapting to our schedule. We are indebt...
Master verbalist Richard Lederer, America's "Wizard of Idiom" (Denver Post), presents a love letter to the most glorious of human achievements... Welcome to Richard Lederer's beguiling celebration of language -- of our ability to utter, write, and receive words. No purists need stop here. Mr. Lederer is no linguistic sheriff organizing posses to hunt down and string up language offenders. Instead, join him "In Praise of English," and discover why the tongue described in Shakespeare's day as "of small reatch" has become the most widely spoken language in history: English never rejects a word because of race, creed, or national origin. Did you know that jukebox comes from Gullah and canoe from...
A collection of humorous language bloopers including misspelled words, bungled translations, mangled modifiers, and much more.
Susan Lederer provides the first full-length history of early biomedical research with human subjects. Lederer offers detailed accounts of experiments conducted on both healthy and unhealthy men, women, and children, during the period from 1890 to 1940, including yellow fever experiments, Udo Wile's "dental drill" experiments on insane patients, and Hideyo Noguchi's syphilis experiments.
"This handbook has 106 procedures each specifically detailing a biochemical or microbiological method of preparation or analysis. They are written in a concise, step-by-step form ... Reagents are specified ... Exact methods of preparation are delineated. Illustrations are provided where required to clarify a method." Pref. Indexed.
The human history of depicting birds dates to as many as 40,000 years ago, when Paleolithic artists took to cave walls to capture winged and other beasts. But the art form has reached its peak in the last four hundred years. In The Art of the Bird, devout birder and ornithologist Roger J. Lederer celebrates this heyday of avian illustration in forty artists’ profiles, beginning with the work of Flemish painter Frans Snyders in the early 1600s and continuing through to contemporary artists like Elizabeth Butterworth, famed for her portraits of macaws. Stretching its wings across time, taxa, geography, and artistic style—from the celebrated realism of American conservation icon John James Audubon, to Elizabeth Gould’s nineteenth-century renderings of museum specimens from the Himalayas, to Swedish artist and ornithologist Lars Jonsson’s ethereal watercolors—this book is feathered with art and artists as diverse and beautiful as their subjects. A soaring exploration of our fascination with the avian form, The Art of the Bird is a testament to the ways in which the intense observation inherent in both art and science reveals the mysteries of the natural world.