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The Rules of Influence
No one doubts the power of the majority. It makes all of the rules, and most of us are willing to go along, but what happens when you're not? What about those issues that are so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to market and sell a product or service, persuade colleagues to try out a new business plan, or simply convince your family where to go for dinner - in all of these cases you're going up against the majority. And while minorities fail in countless ways, these scientifically proven strategies will lead you to success. * Working from the inside: Outsiders are easy to dismiss. It's pivotal to work with the majority's interests in mind. * Focusing on the problem: Through persistence and consistency, you have much more power on a single issue even when you're outnumbered. * Cracking the majority: There's no majority without consensus. A single dissenting voice starts hundreds of fractures. By applying the science of persuasion to those moments in your life when you're overmatched, Dr. William Crano--an expert in the field of influence--gives you the tools to overcome overwhelming odds and take back control.
Principles of Research in Social Psychology
Este documento presenta información sobre las estrategias para el diseño de investigacion, los metodos de valoración y las conclusiones en la investigación social
Principles and Methods of Social Research
Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up. Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory cha...
Warring with Words
Scholars in many of the disciplines surrounding politics explicitly utilize either a narrative perspective or a metaphor perspective (though rarely the two in combination) to analyze issues -- theoretical and practical, domestic and international -- in the broad field of politics. Among the topics they have studied are: competing metaphors for the state or nation which have been coined over the centuries in diverse cultures; the frequency with which communal and international conflicts are generated, at least in part, by the clashing religious and historical narratives held by opposing groups; the cognitive short-cuts employing metaphor by which citizens make sense of politics; the need for ...
The Psychology of Sociability
This edited volume brings together the latest research in understanding the nature, origins, and evolution of human sociability, one of the most intriguing aspects of human psychology. Sociability—our sophisticated ability to interact with others, imagine, plan, and execute interdependent behaviours—lies at the heart of our evolutionary success, and is the most important prerequisite for the development of increasingly elaborate civilizations. With contributions from internationally renowned researchers in areas of social psychology as well as anthropology and evolutionary psychology, this book demonstrates the role of social psychology in explaining how human sociability evolved, how it...
Attitudes and Attitude Change
Providing the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes, this book includes topics such as attitude formation and change, functions of attitudes and attitude measurement.
The Psychology of Populism
The recent rise of populist politics represent a major challenge for liberal democracies. This important book explores the psychological reasons for the rise of populism, featuring contributions from leading international researchers in the fields of psychology and political science. Unlike liberal democracy based on the Enlightenment values of individual freedom, autonomy and rationality, both right-wing and left-wing populism offer collectivist, autocratic formulations reminiscent of the evolutionary history and tribal instincts of our species. The book offers a comprehensive overview of the psychology of populism, covering such phenomena as identity seeking, anger and fear, collective nar...
Warring with Words
Scholars in many of the disciplines surrounding politics explicitly utilize either a narrative perspective or a metaphor perspective (though rarely the two in combination) to analyze issues -- theoretical and practical, domestic and international -- in the broad field of politics. Among the topics they have studied are: --competing metaphors for the state or nation which have been coined over the centuries in diverse cultures; --the frequency with which communal and international conflicts are generated, at least in part, by the clashing religious and historical narratives held by opposing groups; --the cognitive short-cuts employing metaphor by which citizens make sense of politics; --the n...
Attitudes and Attitude Change
This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available. The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.
