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Attitudes and Attitude Change
Providing the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes, this book includes topics such as attitude formation and change, functions of attitudes and attitude measurement.
Principles and Methods of Social Research
Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up. Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory cha...
The Rules of Influence
No one doubts the power of the majority. It makes all of the rules, and most of us are willing to go along, but what happens when you're not? What about those issues that are so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to market and sell a product or service, persuade colleagues to try out a new business plan, or simply convince your family where to go for dinner - in all of these cases you're going up against the majority. And while minorities fail in countless ways, these scientifically proven strategies will lead you to success. * Working from the inside: Outsiders are easy to dismiss. It's pivotal to work with the majority's interests in mind. * Focusing on the problem: Through persistence and consistency, you have much more power on a single issue even when you're outnumbered. * Cracking the majority: There's no majority without consensus. A single dissenting voice starts hundreds of fractures. By applying the science of persuasion to those moments in your life when you're overmatched, Dr. William Crano--an expert in the field of influence--gives you the tools to overcome overwhelming odds and take back control.
Mass Media and Drug Prevention
This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
The Psychology of Populism
The recent rise of populist politics represent a major challenge for liberal democracies. This important book explores the psychological reasons for the rise of populism, featuring contributions from leading international researchers in the fields of psychology and political science. Unlike liberal democracy based on the Enlightenment values of individual freedom, autonomy and rationality, both right-wing and left-wing populism offer collectivist, autocratic formulations reminiscent of the evolutionary history and tribal instincts of our species. The book offers a comprehensive overview of the psychology of populism, covering such phenomena as identity seeking, anger and fear, collective nar...
Attitudes and Attitude Change
This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available. The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.
Applications of Social Psychology
This book explores what social psychology can contribute to our understanding of real-life problems and how it can inform rational interventions in any area of social life. By reviewing some of the most recent achievements in applying social psychology to pressing contemporary problems, Forgas, Crano, and Fiedler convey a fundamentally optimistic message about social psychology’s achievements and prospects. The book is organized into four sections. Part I focuses on the basic issues and methods of applying social psychology to real-life problems, discussing evolutionary influences on human sociability, the role of psychological ‘mindsets’ in interpreting reality, and the use of attitud...
Social Psychology and Politics
Social psychology and politics are intricately related, and understanding how humans manage power and govern themselves is one of the key issues in psychology. This volume surveys the latest theoretical and empirical work on the social psychology of politics, featuring cutting-edge research from a stellar group of international researchers. It is organized into four main sections that deal with political attitudes and values; political communication and perceptions; social cognitive processes in political decisions; and the politics of intergroup behavior and social identity. The contributions address such exciting questions as how do political attitudes and values develop and change? What r...
The Psychology of Sociability
This edited volume brings together the latest research in understanding the nature, origins, and evolution of human sociability, one of the most intriguing aspects of human psychology. Sociability—our sophisticated ability to interact with others, imagine, plan, and execute interdependent behaviours—lies at the heart of our evolutionary success, and is the most important prerequisite for the development of increasingly elaborate civilizations. With contributions from internationally renowned researchers in areas of social psychology as well as anthropology and evolutionary psychology, this book demonstrates the role of social psychology in explaining how human sociability evolved, how it...
Handbook of Research Methods in Social and Personality Psychology
This indispensible sourcebook covers conceptual and practical issues in research design in the field of social and personality psychology. Key experts address specific methods and areas of research, contributing to a comprehensive overview of contemporary practice. This updated and expanded second edition offers current commentary on social and personality psychology, reflecting the rapid development of this dynamic area of research over the past decade. With the help of this up-to-date text, both seasoned and beginning social psychologists will be able to explore the various tools and methods available to them in their research as they craft experiments and imagine new methodological possibilities.
