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Basic Marketing
Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to r...
Basic Marketing
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
Basic Marketing
This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
Basic Marketing
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Global Perspectives in Marketing for the 21st Century
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers confe...
The Marketing Game!
The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. It is applicable for all areas of marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and relationships, and allows for maximum flexibility.
IP6
For twelve years, Dr. AbulKalam Shamsuddin and his colleagues, sponsored in part by the American Institute for Cancer Research, have been performing ground-breaking experiments on the B vitamin inositol and its derivative, IP(6), a natural component of grains such as rice, corn, and wheat, and legumes such as soybeans. After astounding results in the laboratory, IP(6) is finally available to the public as an anti-cancer nutrient. In this exciting new book, the author uses clear, easy-to-understand language to explain how this all-natural cancer fighter works to kill cancer cells, shrink tumors, and boost the immune system's defenses. Plus, Dr. Shamsuddin explains how IP(6) alone, or combined with inositol, has dramatic health benefits for diabetics and sufferers of sickle cell anemia. He also produces test results for its ability to prevent kidney stones, lower cholesterol and triglyceride levels, fight infection, and reduce the risks of heart disease.
Hospitality and Travel Marketing
The latest book from Cengage Learning on Hospitality and Travel Marketing, International Edition
