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Transforming Your Business Into Brand
No Marketing Blurb
Chew on This
Chew On This should be on every teenager's essential reading list. Based on Eric Schlosser's bestselling Fast Food Nation, this is the shocking truth about the fast food industry - how it all began, its success, what fast food actually is, what goes on in the slaughterhouses, meatpacking factories and flavour labs, global advertising, merchandising in UK schools, mass production and the exploitation of young workers in the thousands of fast-food outlets throughout the world. It also takes a look at the effects on the environment and the highly topical issue of obesity. Meticulously researched, lively and informative, with first-hand accounts and quotes from children and young people, Eric Schlosser presents the facts in such a way that allows readers to make up their own minds about the incredible fast food phenomenon. Eric Schlosser is an author and investigative journalist based in New York. His first book, FAST FOOD NATION was a major international bestseller. His work has appeared in 'Atlantic Monthly', 'Rolling Stone' and the Guardian. CHEW ON THIS is his first book for children.
A Place to Live in Peace
A Place to Live in Peace: Free People of Color in West Feliciana Parish, Louisiana reveals a community where free people of color lived harmoniously with white people even as slavery persisted. Author Evelyn L. Wilson documents the presence, land ownership, business development, and personal relationships of free people of color in this Louisiana parish. In the last decade before the Civil War, tensions over slavery in West Feliciana Parish, Louisiana, led to the separation of free people of color from their white counterparts. But until the 1850s, free people of color had lived and thrived there. The free people of color who inhabited West Feliciana Parish were not a settled population with...
The I-Can't-Chew Cookbook
When his wife was diagnosed with TMJ (temporomandibular joint) problems and needed surgery, the oral surgeon told Randy Wilson that his wife would need to eat soft foods for six months. The author took this as a challenge and developed 200 meals that were soft, appealing and nutritious. The self-published version of the book sold 33,000 copies. It has been endorsed by oral surgeons, exhibited at conventions of the National Oral Surgeons, the American Dental Association, and the Registered Dietitians Association. Many medical professionals use the book in their daily practice, and the author now wants to reach a larger audience. The book contains helpful hints, a foreword by an oral surgeon, and a chapter by a registered dietitian. It is not a liquid diet book, nor is it a blender cookbook. The recipes all have nutritional analyses. The book offers new and creative ways to prepare food for the person on a soft food diet. The rest of the family will also enjoy these recipes.
Building Brands in Asia
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.
Differentiation
None
B2B
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself… According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.
