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Relativity, Symmetry, and the Structure of Quantum Theory, Volume 2
The first version of quantum theory, developed in the mid 1920's, is what is called nonrelativistic quantum theory; it is based on a form of relativity which, in a previous volume, was called Newton relativity. But quickly after this first development, it was realized that, in order to account for high energy phenomena such as particle creation, it was necessary to develop a quantum theory based on Einstein relativity. This in turn led to the development of relativistic quantum field theory, which is an intrinsically many-body theory. But this is not the only possibility for a relativistic quantum theory. In this book we take the point of view of a particle theory, based on the irreducible r...
Fields and Particles
This volume contains the written versions of invited lectures presented at the 29th "Internationale Universitatswochen fiir Kernphysik" in Schladming, Aus tria, in March 1990. The generous support of our sponsors, the Austrian Ministry of Science and Research, the Government of Styria, and others, made it possible to invite expert lecturers. In choosing the topics of the course we have tried to select some of the currently most fiercely debated aspects of quantum field theory. It is a pleasure for us to thank all the speakers for their excellent presentations and their efforts in preparing the lecture notes. After the school the lecture notes were revised by the authors and partly rewritten ...
Translational Genomics for Crop Breeding, Volume 1
Genomic Applications for Crop Breeding: Biotic Stress is the first of two volumes looking at the latest advances in genomic applications to crop breeding. This volume focuses on genomic-assisted advances for improving economically important crops against biotic stressors, such as viruses, fungi, nematodes, and bacteria. Looking at key advances in crops such as rice, barley, wheat, and potato amongst others, Genomic Applications for Crop Breeding: Biotic Stress will be an essential reference for crop scientists, geneticists, breeders, industry personnel and advanced students in the field.
Methods of Quantization
Most of our present understanding of the elementary building blocks of matter and the forces between them is based on the quantized version of the field theories which are locally symmetric under gauge transformations. The present set of lecture notes gives both a status report and a survey of recent advances for the most important quantization methods in the field theories for elementary particle physics. The first part of the book introduces light-cone quantization as an interesting alternative to the commonly used covariant perturbation theory and functional-integral methods. Next, a general formalism for quantizing systems with constraints, the projection-operator approach, is presented and structural aspects of the renormalization problem for gauge invariant field theories are discussed. Finally, the mathematics underlying the functional-integral quantization is reviewed. Suitable as a reference for researchers in the field, the book will prove particularly useful for lecturers and graduate students in search of additional reading beyond the standard texts on quantum field theory.
Web Advertising
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
The Concise Encyclopedia of Communication
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
The Changing German Voter
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Over the past half century, the behavior of German voters has changed profoundly - at first rather gradually, but during the last decade at accelerated speed. Electoral decision-making has become much more volatile, rendering election outcomes less predictable. Party system fragmentation intensified sharply. The success of the AfD put an end to Germany's exceptionality as one of the few European countries without a strong right-wing populist party. Utilizing a wide ran...
International Aspects of Recent Phenomena in Media and Culture
The volume provides an updated perspective on international aspects of various developments in media and culture. It includes discussions on how the digital environment contributes to the transformation and re-interpretation of existing phenomena, such as violence-on-demand in online movies, the internet appeal of virtual gangsta rappers, or the revived battle rap tradition, which operates outside the commercial limitations of the music industry and generates more views on social media than most recording artists. The book offers a new consideration of long-term trends and developments, and demonstrates in various examples how formerly marginal practices like gaming or the previously shunned...
We are the Machine
An investigation of attitudes toward -- and unease with -- Information Technology, as reflected in recent German-language literature. Despite our embrace of the sheer utility and productivity it has made possible, the revolution in Information Technology has led to unease about its possible misuse, abuse, and even its eventual domination of humankind. That German culture is not immune to this sense of disquiet is reflected in a broad variety of German-language fiction since the 1940s. This first study of the literary reception of IT in German-speaking lands begins with an analysis of a seminal novel from the beginning of the computer age, Heinrich Hauser's Gigant Hirn (1948), then moves to i...
