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The Psychology of Advertising
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume in...
Social Psychology and Health
Which behavior patterns are detrimental to one's health? Which mechanisms mediate the impact of stressful events on health? Stroebe and Stroebe explore such questions and offer an integrative approach that combines psychological, economic, and environmental interventions to reduce behavioral risk factors. This unique approach moves away from purely biomedical models of illness and addresses two major factors detrimental to health and well-being: (1) health-impairing behaviors and (2) stressful life events.
Bereavement and Health
Does the popular notion of a 'broken heart' have some grounding in reality? How can grief affect the body in ways that necessitate medical care and may even be life-threatening? Bereavement and Health constitutes a comprehensive review of what is known about the impact of bereavement on surviving partners. Drawing on the work of psychologists, sociologists, epidemiologists, and psychiatrists, Wolfgang and Margaret Stroebe offer a theoretically coherent perspective focused on conjugal loss. After a thorough discussion of stress and depression models of bereavement, the authors present their own theoretical approach, emphasizing social contacts and the interpersonal nature of grief. They then ...
The Goal Conflict Model of Eating Behavior
In the World Library of Psychologists series, international experts present career-long collections of what they judge to be their finest pieces - extracts from books, key articles, salient research findings, and their major practical theoretical contributions. In this volume: Overweight and obesity rates have increased dramatically in most industrialized countries, even though more and more people are chronically dieting. Dieters can manage to lose substantial amounts of weight while actively dieting, but most regain it within a few years. So why do most chronic dieters have such difficulty controlling their weight and why is there only a small minority of successful dieters? To address the...
An Introduction to Social Psychology
"The fifth edition of this highly successful text, An Introduction to Social Psychology has been fully revised and updated. Accessibility for students has been improved, including better illustrations, greater use of colour and a more approachable format, as well as a wealth of online resources. Combining its traditional academic rigour with a contemporary level of cohesion, accessibility, pedagogy and instructor support, the fifth edition of An Introduction to Social Psychology provides the definitive treatment of social psychology"--
The Scope of Social Psychology
Social psychology attempts to understand, explain, predict and, when needed, change people's thoughts, feelings and behaviours. For a relatively young discipline it has already made great strides toward this awe-inspiring goal. Pioneers such as Lewin, Asch, Kelley and Festinger began groundwork in the 1940s and 1950s, but it was only in the late 1960s that social psychology came of age. Since then it has blossomed, both in investigating the basics of the discipline and in applying the insights from fundamental social psychology to different fields related to the area. This volume is devoted to the development of understanding in the field of social psychology over the last four decades, focu...
Handbook of Bereavement
Focusing on methodologically sound, theoretically oriented, and empirically derived knowledge, the authors provide a structured framework for researchers and practitioners.
The Psychology of Advertising
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive...
Handbook of the History of Social Psychology
For the first time in the history of social psychology, we have a handbook on the history of social psychology. In it, leading luminaries in the field present their take on how research in their own domains has unfolded, on the scientists whose impact shaped the research agendas in the different areas of social psychology, and on events, institutions and publications that were pivotal in determining the field’s history. Social psychology’s numerous subfields now boast a rich historical heritage of their own, which demands special attention. The Handbook recounts the intriguing and often surprising lessons that the tale of social psychology’s remarkable ascendance has to offer. The hist...
The Social Psychology of Intergroup Conflict
The area of intergroup relations and social conflict has once again become a major focus of social psychological theorizing and research. One of the consequences of this advance in knowledge is that social psychologists have increasingly been called upon to apply their ideas in order to advise on existing conflicts. The significant contribution of this book is the way it builds on the research and theory of intergroup conflict and then applies this knowledge to the field. The areas discussed include industrial conflicts, interethnic conflicts and intergroup conflicts. The chapters range from reports of experimental laboratory research, through field studies, to theoretical-conceptual contributions. The new advances offered by this broad spectrum of topics will be of interest not only to social psychologists, but also to sociologists and political scientists.
