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Communication in Organizational Environments
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management.
Green Controlling and Finance. Theoretical Framework
Modern management for the fulfilment of sustainable development goals requires support provided by controlling, especially 'green controlling', whose core focus is on environmental and social issues. This book presents controlling within the concept of sustainable development as an element contributing to the increase of enterprise value. The authors of this monograph have explored topics in connection with environmental and social determinants, at the same time presenting their financial consequences for company business. As a result, the publication demonstrates, in the theoretical dimension, that activities undertaken in an organized and coordinated fashion with a view of sustainable development goals may and should be regarded in connection with finance.
Entrepreneurship, Business and Economics - Vol. 1
This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.
Gospodarka XXI wieku. Innowacyjność, ekonomika i organizacja Część III
Wydanie Trzecie monografii naukowej pod tytułem „Gospodarka XXI wieku. Innowacyjność, ekonomika i organizacja” jest dalszą kontynuacją prowadzenia badań, analiz oraz diagnoz z szerokich aspektów gospodarki. Książka zawiera bogaty zasób wiedzy teoretycznej i praktycznej i jest podzielona na 10 Rozdziałów. Poszczególne rozdziały są zaprezentowane pokrótce poniżej, aby przybliżyć wybraną tematykę. Rozdział I - Wpływ globalizacji i transformacji na kształtowanie się systemu pracy Kryzys finansowy został zapoczątkowany w Stanach Zjednoczonych w lipcu 2007 roku. Przekształcił się on w kryzys globalny obejmujący gospodarki całego świata, dotykając sfery realnej...
Business Information Systems Workshops
This book constitutes revised papers from the six workshops held at the 19th International Conference on Business Information Systems, BIS 2016, held in Leipzig, Germany, in July 2016. The workshops included in this volume are: * The 8th Workshop on Applications of Knowledge-Based Technologies in Business - AKTB2016 accepted 7 papers from 14 submissions and features 1 invited talk. * The 7th Workshop on Business and IT Alignment - BITA 2016 selected 6 papers from 12 submissions. * The Workshop on Big Data and Business Analytics Ecosystems - DeBASE 2016 has 4 papers in this volume. * The First International Workshop on Intelligent Data Analysis in Integrated Social CRM - iCRM 2016 features 5 ...
Global Economy in Transition: the European Union and Beyond
This volume covers various issues in global development and global economic transformation including factors affecting economies and development in the European Union (EU), the Ukraine, select countries in Africa, the Caribbean, the South Pacific as well as India and the United States. The global economy is in transition, from the 1990s' status quo to the “new normal” with heavy reliance on the internet, rapid communications, sophisticated payment systems, diminishing importance of size and distance and changing notions of the market. This volume discusses how this process is affecting economies across the globe and why an appreciation of it will help efforts by governmental bodies and t...
IT Systems and Decisions in Business and Industry Practice
Selected, peer reviewed papers from the International Conference XXII MOUNTAIN SCHOOL OF ASSOCIATION OF INFORMATION SOCIETY, June 22-24, 2015, Czestochowa, Poland
Budowanie marki miasta - koncepcje, warunki, modele
Publikacja jest nowatorską próbą wypracowania teoretycznych podstaw koncepcji marki terytorialnej w polskiej literaturze przedmiotu, jak również praktycznym poradnikiem dla samorządów miejskich w zakresie ukazania podstaw strategii budowy pożądanego wizerunku miasta wokół zidentyfikowanych wyróżników jego tożsamości. W monografii autorka wyjaśnia prawidłowości dotyczące wyboru wyróżników tożsamości miejskiej wykorzystywanych przez samorządy terytorialne w procesie zarządzania marką podległych im jednostek terytorialnych, wskazuje też rekomendacje co do usprawnień i wprowadzania innowacji w tym zakresie funkcjonowania samorządów miast. Książka powinna zainte...
