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Death in a Consumer Culture
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to ...
Mini Manuel - Marketing - 2e édition
Ce Mini Manuel de Marketing présente l’essentiel à savoir, comprendre et maîtriser pour tout étudiant en écoles de commerce ou en licence d'économie et de gestion. Afin de rendre les premiers pas de l'étudiant en marketing plus sûrs, une étude de cas complète et détaillée conclut l'ouvrage. Les exemples liés au digital sont renforcés dans cette seconde édition.
Marque Et Contes de Fées
Le Marketing utilise régulièrement les Contes de Fées. Que ces rapprochements prennent la forme d'une publicité, d'un produit ou de référentiels au travers du packaging, le conte n'a cessé de recouvrir des formes différentes. Pourtant, ce genre littéraire dispose de particularismes forts et d'une adaptation culturelle très marquée. Dès lors, le questionnement d'une telle association mérite d'être posé. L'objectif de cet écrit est d'explorer l'impact de la congruence ou de la divergence sémantique des concepts de Marque et de Contes de Fées sur l'image de Marque dans différents contextes culturels. Pour obtenir des réponses, des sujets francophones et anglophones ont été rencontrés dans le cadre d'entretiens individuels. Les principaux résultats obtenus rendent compte de l'existence de terreaux sémantiques propres aux deux concepts, n'ayant pas d'incidence sur l'image de Marque. Par ailleurs, la confrontation des sujets francophones et anglophones souligne que l'homogénéisation des Contes de Fées au niveau international permettrait de conserver une campagne de communication d'un pays à un autre.
Die Anbieter-Kunden-Interaktion im Kontext professioneller Dienstleistungen
In diesem Buch zeigt Daniel Maar anhand zweier Studien, dass professionelle Dienstleister durch ein aktives Management der Anbieter-Kunden-Interaktion die Beziehung zum Kunden stärken und den langfristigen Unternehmens- und Projekterfolg steigern können. Die erste Studie untersucht, wie sich die Kommunikation von Unsicherheit durch professionelle Dienstleister in Abhängigkeit von zentralen Kontextfaktoren auf den Kunden auswirkt. Die zweite Studie thematisiert, welche Rolle der Preisfokus bei der Positionierung von Projektproposals während der Interaktion mit dem Kunden im Rahmen formeller Ausschreibungen spielt.
The Farm Novel in North America
Provides the first history of the North American farm novel, a genre which includes John Steinbeck's The Grapes of Wrath, Sheila Watson's The Double Hook, and Louis Hémon's Maria Chapdelaine. From John Steinbeck's The Grapes of Wrath and Martha Ostenso's Wild Geese to Louis Hémon's Maria Chapdelaine, some of the most famous works of American, English Canadian, and French Canadian literature belongto the genre of the farm novel. In this volume, Florian Freitag provides the first history of the genre in North America from its beginnings in the middle of the nineteenth century to its apogee in French Canada around the middleof the twentieth. Through surveys and selected detailed analyses of a...
Advances in Distributed Systems
In 1992 we initiated a research project on large scale distributed computing systems (LSDCS). It was a collaborative project involving research institutes and universities in Bologna, Grenoble, Lausanne, Lisbon, Rennes, Rocquencourt, Newcastle, and Twente. The World Wide Web had recently been developed at CERN, but its use was not yet as common place as it is today and graphical browsers had yet to be developed. It was clear to us (and to just about everyone else) that LSDCS comprising several thousands to millions of individual computer systems (nodes) would be coming into existence as a consequence both of technological advances and the demands placed by applications. We were excited about...
The Canadian Encyclopedia
This edition of "The Canadian Encyclopedia is the largest, most comprehensive book ever published in Canada for the general reader. It is COMPLETE: every aspect of Canada, from its rock formations to its rock bands, is represented here. It is UNABRIDGED: all of the information in the four red volumes of the famous 1988 edition is contained here in this single volume. It has been EXPANDED: since 1988 teams of researchers have been diligently fleshing out old entries and recording new ones; as a result, the text from 1988 has grown by 50% to over 4,000,000 words. It has been UPDATED: the researchers and contributors worked hard to make the information as current as possible. Other words apply ...
What is Québécois Literature?
The question 'What is Québécois literature?' might seem innocent and easily answerable. But as Rosemary Chapman shows in this compelling study, answering that question requires no less than the charting of the entire cultural history of French Canada, the contextualizing of francophone writing in Canada within postcolonialism, and the challenging of literary history to rethink its nation-based framework. Brilliantly navigating these ambitions, she provides the first major literary history of Québec, what will be compulsory reading for scholars in francophone postcolonial studies and an ideal introduction for anglophone scholars of Canadian literature.
Nationalism, Capitalism, and Colonization in Nineteenth-Century Quebec
In the late 1830s the governments of Britain and Lower Canada, the Catholic Church, and a number of capitalist enterprises began to play a role in the settlement and exploitation of the economically marginal Upper St Francis district of Southern Quebec. British attempts to encourage immigration were largely unsuccessful but by mid-century the building of roads attracted a flood of French Canadians from the south-shore seigneuries.
