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Precision Journalism
Philip Meyer's work in precision journalism established a new and ongoing trend-the use by reporters of social science research techniques to increase the depth and accuracy of major stories. In this fully updated, fourth edition of the classic Precision Journalism (known as The New Precision Journalism in its third edition), Meyer shows journalists and students of journalism how to use new technology to analyze data and provide more precise information in easier-to-understand forms. New to this edition are an overview of the use of theory and science in journalism; game theory applications; introductions to lurking variables and multiple and logistic regression; and developments in election surveys. Key topics retained and updated include elements of data analysis; the use of statistics, computers, surveys, and experiments; database applications; and the politics of precision journalism. This accessible book is an important resource for working journalists and an indispensable text for all journalism majors.
Communication Today
Cross-sectional studies on communication have been widely conducted by researchers from various fields. Besides the pros, contras also downplay our propositions. Hence, the essence of communication in various fields should meet in-depth understanding. This later encourages researchers in social science to study and even to test the beliefs that have been assumed to become evidence. It is vital to configure our perspectives in examining the links between various fields of communication as communication plays roles on professional and personal successes of people, as numerous studies have shown. This book sheds lights on how communication research are conducted in different research areas such as digital communication and digital marketing, language and identity, communication on journalism, communication in news and mass media, pedagogical communication, political communication, ethics and communication, tourism and communication, and women and communication. It is expected that this book can provide insightful perspectives for its readers.
The Civil Corporation
Arguing that corporate citizensip emerges from the New Economy dynamics, the author explores how far business can and should improve their social and environmental performance, and relates it to learning, knowledge and innovation. The book sets out the practical issues for business, including goal and boundary setting, measurement, dialogue and how to build trust.Winner of the 2006 SIM Book Award.
Corporate Social Responsibility
Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach draws upon many contemporary examples to show how to balance short term profitability with long term sustainability.
Digital Life on Instagram
Discussing the social uses of Instagram, this book shows how visuality is changing people’s perception of the world and their mediated lives, illustrating how the platform shapes new social relationships, marketing techniques, privacy and surveillance concerns, and representations of the self, arguing for the development of new mobile visualities.
Watching YouTube
Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. He describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation. --from publisher description.
Coded Territories
This collection of essays provides a historical and contemporary context for Indigenous new media arts practice in Canada. The writers are established artists, scholars, and curators who cover thematic concepts and underlying approaches to new media from a distinctly Indigenous perspective. Through discourse and narrative analysis, the writers discuss a number of topics ranging from how Indigenous worldviews inform unique approaches to new media arts practice to their own work and specific contemporary works. Contributors include: Archer Pechawis, Jackson 2Bears, Jason Edward Lewis, Steven Foster, Candice Hopkins, and Cheryl L'Hirondelle.
Audience Research Methodologies
The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Social Informatics
Social Informatics: Past, Present and Future is a collection of twelve papers that provides a state-of-the-art review of 21st century social informatics. Two papers review the history of social informatics, and show that its intellectual roots can be found in the late 1970s and early ’80s and that it emerged in several different locations around the world before it coalesced in the US in the mid-1990s. The evolution of social informatics is described under four periods: foundational work, development and expansion, a robust period of coherence, and a period of diversification that continues today. Five papers provide a view of the breadth and depth of contemporary social informatics, demon...
The Business of Media
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
