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Inside Yahoo!
An intriguing look at an Internet pioneer and global powerhouse Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of this unique company and see how it keeps reinventing itself to keep ahead of a changing marketplace.
Yahoo Income
Today Yahoo! is a top ranked, highly trafficked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo! listing is as important as one in the phone book. Yahoo! has evolved into a multinational Internet and communications phenomenon. 88 percent of adults who purchase items online conduct some sort of online research prior to completing their purchase. If you are in business, you need a Yahoo! store front. Yahoo! bases much of its consumer brand on the fact that it is a leading portal and search engine dedicated to connecting people and hopefully customers to online information quickly and easily and to making the vast, complex Internet into a useful ...
Yahoo! to the Max
In this "extreme searcher's guide," Randolph (Ran) Hock provides background, content, knowledge, techniques, and tips designed to help Web users take advantage of many of Yahoo!'s most valuable offerings--from its portal features to Yahoo! Groups to unique tools some users have yet to discover.
Launching Your Yahoo! Business
You've made the decision to take your business online, but where do you go from here? Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.
Starting a Yahoo! Business For Dummies
Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to Use the Yahoo! Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines
Yahoo! Hacks
Yahoo! took the world by storm in the 1990s as a one-of-a-kind, searchable list of interesting web sites. But ten years later, it has expanded into a department store overflowing with useful and innovative tools and services-from email, blogging, social networking, and instant messaging, to news, financial markets, shopping, movie and TV listings, and much more. Today's Yahoo! keeps you connected with every aspect of your life and every corner of the Web. Yahoo! Hacks shows you how to use, expand, personalize, and tweak Yahoo! in ways you never dreamed possible. You'll learn how to: Fine-tune search queries with keyword shortcuts and advanced syntax Manage and customize Yahoo! Mail, using it...
Overture and Yahoo Advertising
Do you want to learn the ins and outs of Overture and Yahoo advertising to make your products and services available for up to 275 million searches per day? Do you want to take advantage of 110 tips and tricks to dominate selling on Overture and Yahoo? Whether you are new to Pay-Per-Click advertising or a seasoned marketer, Overture and Yahoo Advertising will show you how in a quick and easy format loaded with charts, guides, hyperlinks to free Internet advertising tools, tables and 110 tips and tricks to maximizing your Return-on-Investment. See why Pay-Per-Click advertising is exploding on the Internet and why small businesses worldwide are adopting it as their primary sales tool. Here is ...
Yahoo! SiteBuilder For Dummies
Save up to $75 on Yahoo! Web Hosting! Choose the right graphics, include links and feedback forms, and add "wow" You too can develop cool Web sites with Yahoo! SiteBuilder and this handy, easy-to-follow guide! All the basics of good site design are here, plus step-by-step directions for creating your site with text, links, pictures, and animation. Once you're finished building your site, cash in a special offer from Yahoo! for discounted Web hosting and share your work with the world. Discover how to Create and publish a basic site in minutes Use SiteBuilder templates Design a site that?s easy to navigate Avoid common mistakes amateurs make Offer maps and searches on your site
