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Weaponized Words
Discover theories of persuasion that show how terrorist messages promote radicalization and how counter-messages fight terrorist propaganda.
Rise of the Far Right
After decades on the social and political margins, far-right groups and movements are enjoying increasing success, and even claiming a place in mainstream electoral politics in many Western political systems. Research shows that new media like Twitter, YouTube, and community sites likes 4chan and Reddit are increasingly involved with the mobilization of popular support for far-right electoral campaigns, and even organized political violence. These technologies – including other social media, discussion websites, certain online games, chat servers, talk radio, cable news, and print media – are making contemporary far-right ideologies possible in diverse ways, altering methods of recruitme...
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Chinese Cyberspaces
Giving a multidisciplinary perspective, this work comments on the recent advances in Internet technology in China and their social, political, cultural, business and economic impacts.
The Chinese Video Game Industry
The recent and dramatic development of China’s economy and international political muscle is especially pronounced in the country’s video game industry. Now the largest of its kind in the world by gross revenue, the Chinese video game industry impacts every player in the global game market and has begun to directly influence the nature of the video game medium itself. From its conceptualization of the player as a category and commodity, to its approach to the design, development, and marketing of products and services, the Chinese game industry is engaging in a complex, innovative, and fascinating reimagining of the video game as a cultural and industrial force. The purpose of The Ch...
Mediating Piety
A timely and groundbreaking work, here is a comprehensive analysis of the interactions between religion and technology in Asia today. How does the use of technology affect people's experience of spirituality and the formation of religious identity and community? How do developments in the latest technological breakthroughs such as the Internet influence the ways people constitute themselves as social beings, and how does it shape their experience of the sacred and the divine? Conversely, to what extent, and in what ways do religious beliefs and practices shape people’s attitude towards new technology and its deployment? Combining wide-ranging empirical investigations and sophisticated theoretical reflections, this book demonstrates how the technological and the religious often intersect with the political, thereby elucidating the complex relationships between spirituality, social and identity formation, sovereignty and power.
Digital Media and Political Engagement Worldwide
This book explores how digital media use affects political attitudes and behavior, and how this relationship is shaped by political environments across countries. While research in this area has concentrated on the United States and United Kingdom, such results are set in comparative relief through the analysis of cases across Europe, Latin America, the Middle East, and Asia. The book concludes that digital media have an effect on users, and depicts some of the characteristics of different political systems that play a significant role for online political engagement.
Chinese Cyber Nationalism
Chinese Cyber Nationalism offers the first comprehensive examination of the social and ideological movement that mixes Confucian cultural traditions and advanced media technology. Over the past decade, the Internet has increasingly become a communication center, organizational platform, and channel of execution by which Chinese nationalistic causes have been promoted throughout the world. Dr. Xu Wu chronicles the movement's evolutionary path through five distinct developing phases that cover the span of twelve years. Through the use of online surveys and in-depth interviews with foreign policy makers, nationalist webmasters, and leading intellectuals in China, this book analyzes the characteristics and political implications of the movement. Xu presents a unique framework for scholars to understand China's modernization and historic return onto the world stage. Chinese Cyber Nationalism is a important addition to the study of political communication and China's foreign policy.
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses ...
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.
