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Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the...
Starting Right
Here in this second edition, updating the original by Gerald George and Cindy Sherrell-Leo, you will find out in straightforward language what a museum is--philosophically and historically--some pros and cons of establishing your museum, up-to-date resource lists, and good basic advice on all aspects of museums from the choice of a building through collections care, registration, exhibitions, conservation, staffing, financial management, and fund raising.
Starting Right: A Basic Guide to Museum Planning
Are you thinking of starting a museum? Starting Right has been helping non-professionals learn the basics of museum planning for nearly three decades. This fully-revised, third edition will help you understand what you are getting into, evaluate prospects, avoid pitfalls, and take advantage of many kinds of available help. Addressing current and perennial issues facing new museums, from digital technologies to fund raising concerns, Starting Right takes you step-by-step through the process of creating a sound plan for starting your museum.
Marketing and Social Media
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, ...
Placing London
London continues to fascinate a vast audience across the world, and an extensive, diverse literature now exists describing and analyzing this metropolis. The central question - what is London? - has produced many answers but none of them, the author argues, uncovers the complex ways in which knowledge is constructed in the diverse attempts to represent places and people. On the contrary: a gulf has opened up between analysis of contemporary London as a global, postcolonial city, on the one hand, and historical accounts of the imperial capital on the other. The author shows how the gap can be bridged by combining an analysis of the representation over time by various experts of London and certain localities with an investigation of the ways in which residents have represented their communities through struggles over symbolic and material resources.
Research for Writers
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The Strange Case of Hellish Nell
On March 23, 1944, as the Allied Forces were preparing for D-Day, Helen Duncan -- "Nell" to her six children and four grandchildren and "Hellish Nell" to her detractors -- stood in the dock of Britain's highest criminal court accused of witchcraft! At the time of her arrest, Helen Duncan was Britain's most controversial psychic, a celebrity medium with a notorious reputation. During her seances, she channeled spirits who spoke from the world beyond, and on a few occasions, her "spirit" seemed to know too much: Helen's seances were accurately revealing top-secret British ship movements. Intelligence authorities wanted "Hellish Nell" silenced. Using diaries, personal papers, interviews, and de...
Collective Vision
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The Works of John Dryden, Volume VII
This is the final volume in The Works of John Dryden and the last volume of poetry written by Dryden before he died in 1700.
