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Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today.
This book is the first study to engage directly with the transformations and adaptations of yoga in the modern world. It addresses the dialectic and ideological exchange between yoga's ancient precursors and modern praxis, and the development and consolidation of yoga in global settings.
Yoga is so prevalent in the modern world--practiced by pop stars, taught in schools, and offered in yoga centers, health clubs, and even shopping malls--that we take its presence, and its meaning, for granted. But how did the current yoga boom happen? And is it really rooted in ancient Indian practices, as many of its adherents claim? In this groundbreaking book, Mark Singleton calls into question many commonly held beliefs about the nature and origins of postural yoga (asana) and suggests a radically new way of understanding the meaning of yoga as it is practiced by millions of people across the world today. Singleton shows that, contrary to popular belief, there is no evidence in the India...
This book revisits the early systemic formation of meditation practices called 'yoga' in South Asia by employing metaphor theory. Karen O'Brien-Kop also develops an alternative way of analysing the reception history of yoga that aims to decentre the Eurocentric and imperialist enterprises of the nineteenth-century to reframe the cultural period of the 1st – 5th centuries CE using categorical markers from South Asian intellectual history. Buddhist traditions were just as concerned as Hindu traditions with meditative disciplines of yoga. By exploring the intertextuality of the Patanjalayogasastra with texts such as Vasubandhu's Abhidharmakosabhasya and Asanga's Yogacarabhumisastra, this book highlights and clarifies many ideologically Buddhist concepts and practices in Patanjala yoga. Karen O'Brien-Kop demonstrates that 'classical yoga' was co-constructed systemically by both Hindu and Buddhist thinkers who were drawing on the same conceptual metaphors of the period. This analysis demystifies early yoga-meditation as a timeless 'classical' practice and locates it in a specific material context of agrarian and urban economies.
Includes entries for maps and atlases.
The ancient art of meditation and asceticism based on a combination of sequential positions (Asana) and spiritual reflection tied listen to your own breathing and to a greater awareness of their existence in the "here and now" as body and soul, officially joined in schools, leading to the development of new pedagogical and educational projects that help children, teens as well as adults. In July 2007, thanks to the Memorandum of Understanding between the Ministry of Education and the National Confederation of Yoga, the ancient art of meditation and asceticism based on a combination of sequential positions (Asana) and spiritual reflection tied listen to your own breathing and to a greater awa...
Gurus of Modern Yoga explores the contributions that individual gurus have made to the formation of the practices and discourses of yoga in today's world.
Millions of people practice some form of yoga, but they often do so without a clear understanding of its history, traditions, and purposes. This comprehensive bibliography, designed to assist researchers, practitioners, and general readers in navigating the extensive yoga literature, lists and comments upon English-language yoga texts published since 1981. It includes entries for more than 2,400 scholarly as well as popular works, manuals, original Sanskrit source text translations, conference proceedings, doctoral dissertations, and master's theses. Entries are arranged alphabetically by author for easy access, while thorough author, title, and subject indexes will help readers find books of interest.
Exploring homegrown movements and figures, proclaims American Hinduism as a distinct religious tradition. Today, a new stage in the development of Hinduism in America is taking shape. After a century of experimentation during which Americans welcomed Indian gurus who adjusted their teachings to accommodate the New World context, American Hinduism can now rightly be called its own tradition rather than an imported religion. Accordingly, this spiritual path is now headed by leaders born in North America. Homegrown Gurus explores this phenomenon in essays about these figures and their networks. A variety of teachers and movements are considered, including Ram Dass, Siddha Yoga, and Amrit Desai and Kripalu Yoga, among others. Two contradictory trends quickly become apparent: an increasing Westernization of Hindu practices and values alongside a renewed interest in traditional forms of Hinduism. These opposed sensibilitiesinnovation and preservation, radicalism and recoveryare characteristic of postmodernity and denote a new chapter in the American assimilation of Hinduism.
"Published by the Freer Gallery of Art and the Arthur M. Sackler Gallery on the occasion of the exhibition Yoga: The Art of Transformation, October 19, 2013 - January 26, 2014. Organized by the Arthur M. Sackler Gallery, the exhibition travels to the Asian Art Museum of San Francisco, February 22-May 18, 2014, and the Cleveland Museum of Art, June 22-September 7, 2014."