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Womanology : The Art of Marketing to Woman
"""Needs, wants, dan expectations berikut perilaku konsumen wanita (woman customers) dengan berbagai kompleksitasnya merupakan """"black box"""" yang sulit diurai oleh marketers. Itu sebabnya pasar wanita (woman market) merupakan pasar yang selalu challenging untuk dibidik. Membaca buku ini Anda akan diajak melakukan """"journey"""" memahami dan menyelami woman market di Indonesia. Journey tersebut dilakukan dengan menelusuri 40 kasus pemasaran dari merek-merek yang ada di lingkungan Martha Tilaar Group (MTG). Mencermati kasus-kasus pemasaran orisinil MTG ini Anda akan terbawa lebih jauh lagi untuk mendalami seluk-beluk kondisi psikograys dan perilaku konsumen wanita Indonesia. Itu sebabnya ...
34 Inspirasi Kepemimpinan Kontemporer
Berlatar belakang praktisi dan akademisi bisnis, para penulis berupaya menggunakan pisau analisis manajemen umumnya untuk membedah, mengkaji, dan menawarkan inspirasi bagi siapa pun yang berminat mengkaji tema kepemimpinan. Topik-topik yang dibahas komprehensif, mulai dari membentuk kompetensi kepemimpinan diri, kepemimpinan dalam berjejaring dan bekeluarga, kepemimpinan di tataran organisasi, hingga kepemimpinan untuk negeri.
Advances in Business, Management and Entrepreneurship
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expe...
(Re-)Claiming Bodies Through Fashion and Style
This book investigates ways of dressing, style and fashion as gendered and embodied, but equally as “religionized” phenomena, particularly focusing on one significant world religion: Islam. Through their clothing, Muslims negotiate concepts and interpretations of Islam and construct their intersectionally interwoven position in the world. Taking the interlinkages between ‘fashionized religion,’ ‘religionized fashion,’ commercialization and processes of feminization as a starting point, this book reshapes our understanding of gendered forms of religiosity and spirituality through the lens of gender and embodiment. Focusing mainly on the agency and creativity of women as they appro...
Warta ekonomi
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Princess Adventure Stories
Join the princesses on one amazing adventure after the next. Go with Ariel on a dangerous quest to find a magical purple pearl. Grab your bow and ride with Merida across the Scottish Highlands. Then help Belle track down a mysterious creature. This collection features 17 royal takes filled with courage and spirit.
Tourism and Religion
Hardbound. The interrelationship of religion and tourism has barely been touched upon in scholarly research. This book aims to present and analyze this relationship from sociological, economic and anthropological perspectives.The religious tourist and categories of religiously motivated tourism are delineated, and numerous contemporary issues worthy of attention and research are identified. This provides insights into the relationship between tourism and religion: suppression or encouragement of one by the other; potential and actual conflicts; their mutual casualty and impact; the expression of religious feeling or freedom; the touristic determinants of pilgrimages, etc. The author ends with his own observations and conclusions regarding the future of the relationship and its likely direction and development.
Essentials of Marketing Management
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
