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Lisa Gezon cuts through traditional battle lines of the drug debate, proposing criteria for evaluating psychotropic substances that account for biocultural and socioeconomics contexts on local, national, and global levels.
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or “what to do next” to get started on implementing a digital marketing strategy as well as review questions and key terminology.
Contributions by Sandra Bartlett Atwood, Nathan E. Bender, London Brickley, Eric A. Eliason, Noah D. Eliason, Tim Frandy, Robert Glenn Howard, Jay Mechling, Annamarie O'Brien Morel, Raymond Summerville, Tok Thompson, and Megan L. Zahay Guns are a ubiquitous part of life in the United States. Arguably more pervasive than physical guns is “gunlore,” which refers to the many folklore genres related to firearms. Gunlore: Firearms, Folkways, and Communities is the first book to engage with the many narratives, rituals, folk-speech, customs, art, and handicraft encompassed by gunlore. Like most expressive cultures, gunlore emerges from specific communities. Groups with a shared interest around...
Displacement, relocation, dissociation: each of these terms elicits images of mass migration, homelessness, statelessness, or outsiderness of many kinds, too numerous to name. This book aims to create opportunities for scholars, practitioners, and silenced voices to share theories and stories of progressive and transgressive music pedagogies that challenge the ways music educators and learners think about and practice their arts relative to displacement. Displacement is defined as encompassing all those who have been forced away from their locations by political, social, economic, climate, and resource change, injustice, and insecurity. This includes: - refugees and internally displaced pers...
Ce recueil, dédié à Françoise Raison-Jourde, professeure honoraire de l'Université de Paris-Diderot (Paris 7), s'autorise quelques incursions en Europe et sur le continent africain, mais est essentiellement consacré à Madagascar, son terrain de recherche. Sur une période courant du XVIIe au XXIe siècle, l'ouvrage propose un voyage à travers la Grande Ile, du Nord tsimihety à I'Androy, du littoral betsimisaraka au pays sakalava à l'Ouest, ainsi qu'entre Madagascar et andafy (" l'au-delà des mers "). Des Malgaches migrent d'une région à l'autre, de la campagne vers la ville et, depuis la colonisation, une minorité effectue des séjours en France ou y vit. Des Européens qui se ...
The Book of Enoch was denounced, banned, and "lost" for over a thousand years--until in 1773 a Scottish explorer discovered three copies in Ethiopia. This book examines the controversy surrounding The Book of Enoch, and sheds new light on Enoch's forbidden mysteries.