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Praxis des Customer Relationship Management
"Praxis des Customer Relationship Management" umfasst ein vielschichtiges Spektrum von Lösungen und Erfahrungsberichte zu Planung, Durchführung und Kontrolle von CRM-Projekten aus verschiedenen Industrie- und Dienstleistungsbereichen. Neben Beiträgen zu organisatorischen und technischen Voraussetzungen für die Einführung von CRM-Systemen werden auch Best-Practice-Lösungen für die Organisation und Umsetzung von Kundenbindungskonzepten präsentiert.
Gender in Geschichtsdidaktik und Geschichtsunterricht
In der historischen Genderforschung besteht Konsens: Geschlecht ist ein Konstrukt und als solches auch ein grundlegendes Strukturmerkmal vergangener Gesellschaften. Ein geschlechtergeschichtlich ausgerichteter Geschichtsunterricht behandelt Gender als historisch wandelbare und gesellschaftlich-sozial geprägte Kategorie, damit junge Menschen auch die historische Dimension der aktuellen Geschlechterverhältnisse erkennen lernen. Der Band liefert eine Einführung in die aktuellen geschichtsdidaktischen Diskussionen und schlägt einen Bogen von vorliegenden zu erforderlichen schulischen Rahmenbedingungen, diskutiert theoretische Probleme wie fest verankerte Normzuschreibungen und Masternarrative und bietet praktische Impulse für den Geschichtsunterricht u. a. zu queer history, Lebensverhältnissen in der Steinzeit und Social Media.
Amerikastudien
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Handbook of British Romanticism
The Handbook of British Romanticism is a state of the art investigation of Romantic literature and theory, a field that probably changed more quickly and more fundamentally than any other traditional era in literary studies. Since the early 1980s, Romantic studies has widened its scope significantly: The canon has been expanded, hitherto ignored genres have been investigated and new topics of research explored. After these profound changes, intensified by the general crisis of literary theory since the turn of the millennium, traditional concepts such as subjectivity, imagination and the creative genius have lost their status as paradigms defining Romanticism. The handbook will feature discu...
Zones of Focused Ambiguity in Siri Hustvedt’s Works
This collection comprises essays from various interdisciplinary perspectives – e.g. literary scholarship, intermediality, art history, psychoanalysis, philosophy, and medicine – to analyze and interpret the fictional and non-fictional works by Siri Hustvedt, an author whose reputation and public presence have been growing steadily in the 21st century and who is recognized as one of the most widely read and appreciated contemporary American writers. In her significance and stature as a public intellectual, she is not merely an American writer but a transnational, cosmopolitan author, who develops new forms not only of literary narrative but of interdisciplinary thought and writing, bringi...
Fundamental Principles of Oxidative Stress in Metabolism and Reproduction
Fundamental Principles of Oxidative Stress in Metabolism and Reproduction: Prevention and Management is a comprehensive resource for anyone needing awareness and recognition of oxidative stress as a basic component of disease to determine the precise treatment plan considering the cause of the disease. It describes the effects of oxidative stress in the human body, the detection of metabolic changes, psychological impact and effect on reproductive outcomes. In addition, it discusses alterations at the cellular level occurring due to oxidative stress along with the genetic aspects involved in its pathogenesis. - Provides a holistic approach to the impact of oxidative stress on various systems - Incorporates recent advances in basic sciences for improvement in oxidative stress leading to better prognosis of metabolic conditions - Summarizes knowledge to detect oxidative stress for improvement of fertility outcomes
Handbook of the British Novel in the Long Eighteenth Century
The handbook offers a comprehensive introduction to the British novel in the long eighteenth century, when this genre emerged to develop into the period’s most versatile and popular literary form. Part I features six systematic chapters that discuss literary, intellectual, socio-economic, and political contexts, providing innovative approaches to issues such as sense and sentiment, gender considerations, formal characteristics, economic history, enlightened and radical concepts of citizenship and human rights, ecological ramifications, and Britain’s growing global involvement. Part II presents twenty-five analytical chapters that attend to individual novels, some canonical and others recently recovered. These analyses engage the debates outlined in the systematic chapters, undertaking in-depth readings that both contextualize the works and draw on relevant criticism, literary theory, and cultural perspectives. The handbook’s breadth and depth, clear presentation, and lucid language make it attractive and accessible to scholar and student alike.
Modern Collector's Dolls
No collector, dealer, or doll-lover should be without this latest Patrica Smith book. This edition features over 900 full-color photographs with detailed informative text on both antique and modern dolls. Each doll listed features histories, dates, sizes, facts, and current values.
