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Hitler
Presents convincing evidence that it was Hitler's political strategies and arguments, which built his unprecedented support among the German people.
How People Become Famous
The art of self-marketing has never been more important. Best-selling author Rainer Zitelmann shows how 12 of the most successful self-promoters of all time achieved their extraordinary fame. The celebrities featured come from a variety of backgrounds from politics to sport, fashion, show business and science. Each has their own technique and their own lessons to offer - essential reading for anyone wanting to create their own successful personal brand. "Skillfully combines meticulous analysis with entertaining mini-biographies and practical insights with gossip... Even those who don't want to be on the biggest stage will want to read about how others have done it." OK! Magazine (Germany) "The book portrays twelve completely different celebrities who have more in common with each other than they would probably have ever thought themselves. These illustrious figures serve as models and examples for anyone who wants to learn the tricks of the marketing trade - to get ahead professionally and privately, to build a brand and engage with people on the internet and elsewhere." GRAZIA "If you want to build a brand, this is your bible." ERFOLG Magazine
The Rich in Public Opinion
What do people in the United States and Europe think about the rich? There are several thousand books and articles on stereotypes and prejudices directed at countless different social groups. In contrast, there has only been sporadic research into stereotypes about the rich and no published comprehensive, scientific study on the topic—until now. Negative prejudices and stereotypes have repeatedly been used to justify the exclusion, expulsion, persecution, and murder of minorities who have been scapegoated at times of social crises. The 20th century is full of examples of wealthy people, including capitalists, kulaks, and other groups, who were victims of deadly persecution. These were exce...
The Power of Capitalism
" The market has failed, we need more government intervention" - that's the mantra politicians, the media and intellectuals have been reiterating constantly ever since the outbreak of the 2008 financial crisis. By taking the reader on a journey across continents and through recent history, Rainer Zitelmann disproves this call for greater government intervention, and demonstrates that capitalism matters more than ever. The author provides compelling evidence from across the world that capitalism has been the solution to a number of massive problems. He compares developments in West and East Germany, North and South Korea, capitalist Chile v. Socialist Venezuela, and analyses the extraordinary economic rise of China. For many people, " capitalism" is a dirty word. This book provides a timely reminder of capitalism's power is enabling growth and prosperity, and is alleviating poverty.
Dare to Be Different and Grow Rich
Richard Branson stated: " No goal is beyond our reach and even the impossible can become possible for those with vision and belief in themselves." This is the topic of this book, which studies the lives of 50 extraordinarily successful women and men - most of them entrepreneurs, but also top managers, athletes, entertainers and others - to find out what distinguishes them and the lessons that we can all learn. What really sets these highly successful and rich individuals apart is their courage to be different from the majority of those around them. They challenge traditional ways of thinking and they set their goals and ambitions considerably higher than most people. Their stories serve as powerful guidelines for anyone who wants to aim higher and achieve much more than those around you.
Hitler's National Socialism
Using a previously unparalleled range of sources, this book reconstructs Hitler's thought processes and objectives. It shows that Hitler developed a concept of "NATIONAL SOCIALISM" in which anti-capitalist ideas played a far greater role than has previously been assumed. Zitelmann shows that Hitler's anti-capitalism became increasingly radicalized and that he eventually became an admirer of Stalin's Soviet planned economy. "Many biographies have been written about Adolf Hitler, but Rainer Zitelmann's book on Hitler is not just another biography. He has taken the trouble to collate and evaluate all of Hitler's utterances and writings and has thus cleared the ground for a fuller understanding of Hitler's self-image, the nature of his ideology, his objectives, and his policies... Rainer Zitelmann has resolved to abstain from moral judgments; but his meticulous and responsible scholarship speaks all the louder. His book constitutes a milestone in our understanding of Adolf Hitler." Klemens von Klemperer Journal of Modern History
The Nazi Elite
This volume addresses critical issues concerning 22 prominent figures in the Nazi Party and the NS regime, including their social origins, their experiences in World War I, how they came to join the Nazi Party, the role played by ideology in motivating them, their relationship with Hitler and with other NS leaders, and their historical importance for the NSDAP and the NS regime.
Socialism: The Failed Idea That Never Dies
Socialism is strangely impervious to refutation by real-world experience. Over the past hundred years, there have been more than two dozen attempts to build a socialist society, from the Soviet Union to Maoist China to Venezuela. All of them have ended in varying degrees of failure. But, according to socialism’s adherents, that is only because none of these experiments were “real socialism”. This book documents the history of this, by now, standard response. It shows how the claim of fake socialism is only ever made after the event. As long as a socialist project is in its prime, almost nobody claims that it is not real socialism. On the contrary, virtually every socialist project in history has gone through a honeymoon period, during which it was enthusiastically praised by prominent Western intellectuals. It was only when their failures became too obvious to deny that they got retroactively reclassified as “not real socialism”.
In Defense of Capitalism
Rainer Zitelmann examines the ten most common objections to capitalism: capitalism leads to hunger and poverty, to rising inequality, to unnecessary consumption, to environmental destruction, to climate change and wars. Capitalism, its critics say, prioritizes profits over humanity, creates dominant monopolies, and undermines democracy. Zitelmann scrutinizes each of these arguments in turn and reveals the critical flaws that debunk them. He offers counter arguments to each charge, deploying a wealth of historical evidence and eye-opening facts to prove that it is not capitalism that has failed, but a century of anti-capitalist experiments. The second part of the book explores popular perceptions of capitalism in Europe, the USA, Latin America and Asia and is based on a specially commissioned Ipsos MORI poll of 21 countries, the results of which are presented here for the first time.
The Socialist Manifesto
The success of Jeremy Corbyn's left-led Labour Party and Bernie Sanders's 2016 presidential campaign revived a political idea many had thought dead. But what, exactly, is socialism? And what would a socialist system look like today? In The Socialist Manifesto, Bhaskar Sunkara, editor of Jacobin magazine, argues that socialism offers the means to achieve economic equality, and also to fight other forms of oppression, including racism and sexism. The ultimate goal is not Soviet-style planning, but to win rights to healthcare, education, and housing and to create new democratic institutions in workplaces and communities. The book both explores socialism's history and presents a realistic vision for its future. A primer on socialism for the 21st century, this is a book for anyone seeking an end to the vast inequities of our age.
