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If It's Not Impossible, It's Not Interesting
Over the past decade, the Diageo North America Corporate Relations team has been the driving force in the transformation of the place of distilled spirits in American society - a transformation that many in the industry considered an impossible task. This book tells the story of how our team accomplished the impossible. It begins with the team's leader, Guy Smith, explaining our origin and accomplishments, and describing The Seven Guideposts to Achieving the Impossible, which the team members exemplified by achieving remarkable results for Diageo and in their own lives. These stirring and engaging stories will help managers, leaders and executives inspire their teams and their organizations, and move their businesses forward beyond all expectations, by helping them and their teams connect to experiences in their own lives that show that they have already accomplished the impossible. Note: All proceeds from the book will be donated to the Spirit of the Americas Foundation.
Market Watch
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Bloomberg Markets
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Pitch Perfect
Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com. Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In...
Beverage Media
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Night Club & Bar
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Brandweek
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Hoover's Handbook of World Business
Did you know that American icon 7-Eleven is controlled by Japanese retail giant Ito-Yokado, Miller Beer is brewed by South African Brewer SABMiller, and that the Los Angeles Dodgers are owned by The News Corporation, an Australian company?.
Discurso perfecto
Decir lo correcto de la manera correcta puede hacer la diferencia entre sellar el acuerdo o la pérdida de la cuenta, obtener un ascenso, o conseguir una carta de despido. Es esencial tener un discurso perfecto- para obtener el mensaje correcto a la persona adecuada en el momento adecuado. En Discurso Perfecto, Bill McGowan muestra cómo elaborar el mensaje correcto y entregarlo utilizando el lenguaje verbal y no verbal adecuado. Discurso Perfecto te enseña cómo superar dificultades de comunicación comunes utilizando simples principios de McGowan de persuasión, que son muy eficaces y fáciles de aprender, implementar y dominar. Con Discurso Perfecto se puede aprovechar el poder de la persuasión y que la gente no sólo escuche atentamente a cada palabra, pero también la recuerde mucho tiempo después que has dejado la habitación.
