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Electronic Commerce
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
The Knowledge Economy
What is this knowledge-based economy? Is it really new or unique? What are its effects, and what does it mean to us? In order to help answer those questions, this anthology has been compiled as a means of providing answers for anyone in business or the public policy-making fields who would like to know what academics and economists are talking about when they refer to the knowledge-based economy. It is a collection of articles dealing with the most important developing themes in this area: *The shift in employment from "brawn to brains" *The effect that "knowledge elitism" may have on public policy concerning education and training, wealth disparity and social exclusion *Organizational chang...
قرآن مجيد
"By the Sheer grace and mercy of Allah the almighty under the blessed guidance of Ḥaḍrat Mirzā Masroor Ahmad, khalifatul masih Vaba, a soft-copy of the Arabic text of the Holy Qurʼan has been prepared using the indesign software, by the Nazarat Nashro Ishaʻat, Qadian, according to the script of the Yassarnal-Qurʼan formed by Hadrat Pir Manzur Muhammad. This task has been completed with a view to publish the translation of the Holy Qurʼan in numerous languages following the same pattern" --
Urbanization and Growth
Why is productivity higher in cities? Does urbanization cause growth or does growth cause urbanization? Do countries achieve rapid growth or high incomes without urbanization? How can policy makers reap the benefits of urbanization without paying too high a cost? Does supporting urbanization imply neglecting rural areas? Why do so few governments welcome urbanization? What should governments do to improve housing conditions in cities as they urbanize? Are innovations in housing finance a blessing or a curse for developing countries? How will governments finance the trillions of dollars of infrastructure spending needed for cities in developing countries? First in a series of thematic volumes...
Byzantium and the Turks in the Thirteenth Century
Using Greek, Arabic, Persian and Ottoman sources, 'Byzantium and the Turks in the Thirteenth Century' presents a new interpretation of the Nicaean Empire and highlights the evidence for its wealth and power. It explains the importance of the relations between the Byzantines and the Seljuks and the Mongols, revealing how the Byzantines adapted to the new and complex situation that emerged in the second half of the thirteenth century.
Dentists
Open wide! Dentists care for people's teeth. Give readers the inside scoop on what it's like to be a dentist. Readers will learn what dentists do, the tools they use, and how people get this exciting job.
Trusting Leviathan
Professor Martin Daunton's major work of original synthesis explores the politics of taxation in the "long" nineteenth century. In 1799, income tax stood at 20% of national income; by the outbreak of the First World War, it was 10%. This equitable exercise in fiscal containment lent the government a high level of legitimacy, allowing it to fund war and welfare in the twentieth century. Combining new research with a comprehensive survey of existing knowledge, this book examines the complex financial relationship between the State and its citizens.
A Brief History of the Late Ottoman Empire
At the turn of the 19th century, the Ottoman Empire straddled three continents and encompassed extraordinary ethnic and cultural diversity among the millions of people living within its borders. This text provides a concise history of the late empire between 1789 and 1918, turbulent years marked by incredible social change.
British Diplomacy and the Iranian Revolution, 1978-1981
This book investigates how British diplomats in Tehran and London reacted to the overthrow of the Shah and the creation of an Islamic Republic in Iran, which had previously been a major political and commercial partner for London in the Middle East. Making substantial use of recently declassified archival material, the book explores the role of a significant diplomatic institution – the resident embassy – and the impact of revolutions on diplomatic relations. It evaluates the performance of those charged with British diplomacy during the Iranian Revolution, as Britain’s position fell from favour under the post-revolutionary regime. Examining the views of key diplomatic personnel at the...
