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Social and Sustainability Marketing
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the...
The Emerald Handbook of ICT in Tourism and Hospitality
The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.
Handbook on Writing Research Paper in Social Science Using Advance Tools
The book has well turned out to be a boon for researchers from academia as well as industry. The book seemly meets the requirement and encounters the dilemma of a ‘first time researcher’ in many ways. The basics of research paper writing are taken well care in the previous editions of the handbooks as proceedings published by Prestige Institute of Management and research, Gwalior. The previous editions focused on steps to carry out review of literature, setting objectives, developing hypothesis, selecting appropriate methods as per objectives, drawing inferences followed by referencing styles. The book not only provides insights to a first time researcher but also introduces them with th...
Evaluation of Environmental Contaminants and Natural Products: A Human Health Perspective
Unbridled urbanization and development of natural land resources has led to the degradation of our surrounding environment. The air that we breathe, the water we drink and the food we eat is at risk of being contaminated with a plethora of chemical pollutants, some of them being potentially carcinogenic. This presents a challenge to human health. This book attempts to address this challenge in two parts which represent two different approaches. The first part of the book summarizes the alarming effects of environmental contaminants. Various studies depicting the direct relationship of environmental contaminants with cancer incidence have been referenced. Scientific studies have established a...
Life is Moving
Love is a feeling that has imperceptible appearance; Those who have fallen feel its exuberance, For they are blessed and embrace happiness. Those, who haven't felt its beguiling brightness, Come fall in love, undergo the jubilation. This is a debut inspirational fictional narrative that inspires us in various ways. This story is about four close friends who first meet in school. Their friendship grows stronger when they enter college and later start their profession. They always remain in touch, as there is something about them which binds them together. It is truly inspiring as all the four characters are very strong. One girl and three boys happened to meet in school and become best friend...
The Complete Siya Rajput Crime Thrillers (Books 1 to 4)
The COMPLETE Siya Rajput Crime Thriller series. That's a total of FOUR BINGE-WORTHY THRILLERS with a feisty heroine brought together in one great value collection. “Excellent. Grips you from the opening chapter, great characters & thrilling mysteries.” ★ ★ ★ ★ ★ He hides in their house for days, watching their every move. He’s patient. Calm. Calculated. A shadow over their bed. Their screams are music to his ears. Hello again…this is just the start, there will be more. When a serial killer leaves a message for detective Siya Rajput at the brutal crime scene of a woman’s murder, she unravels a bone-chilling connection to the mystery that has tormented her since her childho...
Lok Sabha Debates
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Pollutants and Protectants
Advances in technological developments have led to increase in buildup of pollutants in the environment. Increase in concentration of pollutants due to ill planned anthropogenic activities has created a situation of a serious concern for human race. The present book addresses the issues related to increase in concentration of pollutants in the biosphere, protocols to assess the toxicity of pollutants and how it can affect human race. It also summarizes some protective agents present in the form of natural products which can protect us from the harmful effects of these pollutants. The first chapter of the book focuses on carcinogenicity of environmental pollutants. Next four chapters focus on specific emerging pollutants which have increased in concentration due to anthropogenic activities. These are followed by a couple of chapters on the analytical aspects and various techniques and bioassays that can be used to estimate the toxic effects of these pollutants. In the last three chapters of book authors have tried to compile information available regarding the phytochemicals which can have protective effects against the carcinogenic nature of pollutants.
Vocationalisation of Education
Education is an important instrument for social mobility and social change. In an era of all-round development and progress the system of education has to be compatible with the challenges of modern times. A country like India with such a large population has to opt for vocationalization of education. Salient Features - Highlights the factors that can accelerate the pace of the implementation of the scheme of vocationalization of education. - Details the character and nature of distractors in the implementation of the scheme. - Suggests measures, if taken, by the educationists and policy makers may serve as correctives to overcome current difficulties.
