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The Little Book of Economics
An accessible, thoroughly engaging look at how the economy really works and its role in your everyday life Not surprisingly, regular people suddenly are paying a lot closer attention to the economy than ever before. But economics, with its weird technical jargon and knotty concepts and formulas can be a very difficult subject to get to grips with on your own. Enter Greg Ip and his Little Book of Economics. Like a patient, good-natured tutor, Greg, one of today's most respected economics journalists, walks you through everything you need to know about how the economy works. Short on technical jargon and long on clear, concise, plain-English explanations of important terms, concepts, events, h...
The Business of Sharing
Providing a colorful insight into the people at the forefront of the emergent Sharing Economy, a movement predicted to already be worth around $26B a year, this book gives vital advice to anyone thinking of starting or investing in a collaborative consumption business. The first of its kind, written by an author on the forefront of this new trend.
E-Economy
This rigorous text takes a critical view of the dot-com hype and considers the fundamental realities of the e-economy from a range of business perspectives.
Economic Behaviour
The current economy is more complex and surprising than ever before: global and local factors combine to shape a very diverse framework, where organizations and management practices are challenged. This book presents a selection of studies that deal with economic behavior, both at the macro and micro level. It presents some well-defined aspects and builds on a new understanding of decision-making and economic development based on ethics and knowledge. It also emphasizes the human factor in shaping business and economic strategies as part of the international competition and interdependencies.
The Customer Success Economy
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.
The Political Economy of Digital Monopolies
As outrage over the socially damaging practices of technology companies intensifies, this book asks what it actually means to hold a 'monopoly' in the tech world and offers an in-depth analysis of how these corporate giants are produced, financialized, and regulated.
Taxing Profit in a Global Economy
1:Introduction 2:Key issues in taxing profit 3:The current international tax system 4:Fundamental reform options 5:Basic choices in considering reform 6:Residual profit allocation by income 7:Destination-based cash flow taxation.
Remaking the Real Economy
Debunking the myths around the current economic belief systems, this book reveals how mainstream perspectives work for the benefit of the organised money establishment, while causing all manner of destructions, inequalities and frauds, all conspiring against the common good. Focused on the realities of organisational systems, Pearson offers a practical alternative to economic dogma. Written from a distinctive perspective that combines practitioner and academic expertise, this book is structured as a simple model of business strategy and identifies necessary systems change in order to achieve a truly sustainable future.
The Experience Economy, Updated Edition
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Production, Consumption, Business and the Economy
This volume is divided into four main sections, these focus on: commodities and their social meanings; anthropological investigation of business systems and practices; the economic importance of productive land in culture and society; and a showcase of new research on the economic anthropology of Latin America.
