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Advertising to the American Woman, 1900-1999
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
The Wilsonian Century
For most of this century, American foreign policy was guided by a set of assumptions that were formulated during World War I by President Woodrow Wilson. In this incisive reexamination, Frank Ninkovich argues that the Wilsonian outlook, far from being a crusading, idealistic doctrine, was reactive, practical, and grounded in fear. Wilson and his successors believed it absolutely essential to guard against world war or global domination, with the underlying aim of safeguarding and nurturing political harmony and commercial cooperation among the great powers. As the world entered a period of unprecedented turbulence, Wilsonianism became a "crisis internationalism" dedicated to preserving the b...
Letters of the Century
"Immediate and evocative, letters witness and fasten history, catching events as they happen," write Lisa Grunwald and Stephen J. Adler in their introduction to this remarkable book. In more than 400 letters from both famous figures and ordinary citizens, Letters of the Century encapsulates the people and places, events and trends that shaped our nation during the last 100 years. Here is Mark Twain's hilarious letter of complaint to the head of Western Union, an ecstatic letter from a young Charlie Chaplin upon receiving his first movie contract, Einstein's letter to Franklin Roosevelt warning about atomic warfare, Mark Rudd's "generation gap" letter to the president of Columbia University d...
Boxing in New Jersey, 1900-1999
For all hard-core boxing fans, this book introduces the reader to New Jersey stars of the 20th century--gladiators who fought in blood-soaked rings bringing entertainment to millions for little pay. They must not be forgotten. The book contains many little known facts about these fine men, all trying to punch out a living for their families in hard times. The author has followed the sport for 75 years and worked in all phases of it. Readers will learn of the hard work, dedication and respect developed by these fighters in the "sweet science."
Women in Britain Since 1900
This woman-centered history of Britain in the 20th century traces the changing concept of femininity in different chronological time periods. Women are focused on as agents for social change, and each chapter has a section on the women's movement. A separate chapter is devoted to each of the World Wars. After reviewing women's progress over the last hundred years, the book explores the question: Have women gained equality?
Words of a Century
Boldly breaking the mold of previous anthologies, Words of a Century: The Top 100 American Speeches, 1900-1999 contains the complete--and authentic--texts of the best American speeches of the twentieth century as delivered to their immediate audiences. It features a remarkable array of speakers, from Woodrow Wilson, Clarence Darrow, and Carrie Chapman Catt to Martin Luther King, Ronald Reagan, John F. Kennedy, and Barbara Jordan. As diverse in type as they are in subject matter, the speeches open a unique window on the twentieth century, and many continue to resonate in our own time. Each is preceded by a headnote with background on the speaker, the occasion, and the impact of the speech. More than 2,000 annotations identify people, events, and textual references that help bring the speeches to life for today's readers. This exceptional anthology is ideal for courses in rhetoric, political communication, and twentieth century American history, as well as for anyone interested in the artistry and impact of the spoken word.
Grain Markets in Europe, 1500–1900
In this 1999 book, Karl Gunnar Persson surveys a broad sweep of economic history, examining one of the most crucial markets - grain. His analysis allows him to draw more general lessons, for example that liberalization of markets was linked to political authoritarianism. Grain Markets in Europe traces the markets' early regulation, their poor performance and the frequent market failures. Price volatility caused by harvest shocks was of major concern for central and local government because of the unrest it caused. Regulation became obsolete when markets became more integrated and performed better through trade triggered by falling transport costs. Persson, a specialist in economic history, uses insights from development economics, explores contemporary economic thought on the advantages of free trade, and measures the extent of market integration using the latest econometric methods. Grain Markets in Europe will be of value to scholars and students in economic history, social history and agricultural and institutional economics.
An Introduction to Modern British History, 1900-1999
This text is an essential introduction to the key issues and themes of modern British history for senior students. The Access to History Context series covers core periods of European and American history. Each book covers a period of at least one hundred years, charting the key political, social, economic, religious and cultural themes and issues of that time. All texts include activities with comprehensive advice on tackling essay questions.
Homo Ecophagus
Home Ecophagus by Warren M. Hern is a wide-ranging look at the major problems for the survival of not just the human species, but all other species on Earth due to human activities over the past tens of thousands years. The title of the book indicates Hern’s new name for the human species: "The man who devours the ecosystem." Over the course of its evolution, Hern observes, humans have evolved cultures and adaptations that have now become malignant and that the human species, at the global level, has all the major characteristics of a malignant neoplasm – converting all plant, animal, organic, and inorganic material into human biomass or its adaptive adjuncts and support systems. Hern contends that this process is incompatible with continued survival of the human species and most other species on the planet, offering a diagnosis and prognosis of the current environmental impasse.
