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In response to the escalating need for up-to-date information on writers, Contemporary Authors® New Revision Series brings researchers the most recent data on the world's most-popular authors. These exciting and unique author profiles are essential to your holdings because sketches are entirely revised and up-to-date, and completely replace the original Contemporary Authors® entries. For your convenience, a soft-cover cumulative index is sent biannually.While Gale strives to replicate print content, some content may not be available due to rights restrictions.Call your Sales Rep for details.
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
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Dealing with all aspects of risk management that have undergone significant innovation in recent years, this book has been written for academics as well as practitioners, in particular finance specialists. It is unique in bringing together such a wide array of experts and correspondingly offers a complete coverage of recent developments. The emphasis is placed on highlighting the link between the academic literature and practical issues related to the organization of the risk management function.
In a world where technology shapes every aspect of our lives, “Digital Shock: Seven Shocks That Are Shaping the Future” delves into the profound disruptions we face today—and those still to come. Digital technologies like the Internet and social media have thrust us into unforeseen and new ways of life. We are also witnessing rapid advancements in fields such as Codifying Trust, Artificial Intelligence, Quantum Computing, and others. In this digital age, technology has transformed mobility and agriculture, but it has also led to resource depletion and health issues. How did we manage these shifts in the past, and how will we cope with even greater changes in the present and future? Wil...
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-glob...