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Marketing Communications in Emerging Economies, Volume II
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
Towards an Islamic Theory of International Relations
Recent events have demonstrated that one of the most important fields of study in this century is world order. The contribution of this book to this field is that it attempts to lay the intellectual foundations for a reconsideration of what constitutes a truly Islamic world order. Perhaps the words of the late Professor Ismail al-Faruqi, in his scholarly introduction to this work, best describes the landmarks of such an order; "The world order of Islam would confer upon every person by virtue of birth and humanity, the ultimate right and honor, namely, the capacity to think and make up one's mind as to which millah one wishes to belong and hence, by which law one desires to order one's life ...
Communication and Environment: Sustainability and Risks (Penerbit USM)
There is a dearth of literature on environmental communication within the non-western world. The few existing ones are scattered and not easily available.Thus, there is a dire need to document research and literature in the field. The opportunity arose at the 2009 International Conference on Communication and Environment held in Penang, Malaysia. The international conference with the theme “Transformation for a Sustainable Tomorrow”, organised by the School of Communication, Universiti Sains Malaysia (USM), attracted scholars, practitioners and activists from around the world to listen and deliberate on various aspects of communication and environment. The post-conference review resulted...
Routledge Handbook of Non-Violent Extremism
This Handbook provides the first in-depth analysis of non-violent extremism across different ideologies and geographic centres, a topic overshadowed until now by the political and academic focus on violent and jihadi extremism in the Global North. Whilst acknowledging the potentiality of non-violent extremism as a precursor to terrorism, this Handbook argues that non-violent extremism ought to be considered a stand-alone area of study. Focusing on Islamist, Buddhist, Hindu, far-right, far-left, environmentalist and feminist manifestations, the Handbook discusses the ideological foundation of their ‘war on ideas’ against the prevailing socio-political and cultural systems in which they op...
Redesigning Higher Education Initiatives for Industry 4.0
The Fourth Industrial Revolution is introducing automation technology into all major disciplines, including business, engineering, and education. Higher education institutions need to incorporate this digital transformation in order to remain competitive. Redesigning Higher Education Initiatives for Industry 4.0 is an essential reference source that discusses education strategies for human-computer interactions in an automated world and the role of education in conjunction with artificial intelligence and virtual technologies. Featuring research on topics such as e-learning, mobile devices, and artificial intelligence, this book is ideally designed for professionals, IT specialists, researchers, librarians, administrators, and educators.
Islamic thought in Southeast Asia: New Interpretations and Movements
Recent years have witnessed a remarkable growth in scholarship on Islam within Southeast Asia. Underlying this scholarship is a desire to resolve pressing social and political problems facing Muslim communities, an awareness of the significance of pluralism and cultural hybridity within Southeast Asian societies, and the rapidly growing interaction between Southeast Asian Muslims and the outside world. The chapters in this book represent some of the exciting new directions young scholars in Southeast Asia universities are taking Islamic Studies. Themes covered include Islam and liberalism, the diverse streams of contemporary Islamic thought, “neo-Sufi” movements, Islam and human rights, the growing influence of Islamic law, Islam and democratic politics, Islamic education, and the relationship between Islam and ethnic identity.
Testimony of Dr. Linus Pauling
Considers possible communist influence behind Dr. Linus Pauling's collection of signatures from scientists around the world to petition the U.N. to ban the use and production of nuclear weapons.
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