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Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
This is an open access book.Reinventing Hospitality, Travel, and Event for a Future DirectionThe tourism industry is an important sector in the world, particularly in terms of its ability to create jobs, generate income and contribute to people's well-being. While of its importance, the tourism industry is vulnerable to external disruptions. Historically, the tourism industry has been vulnerable to terrorist attacks, recessions, pandemics, natural disasters, and the effects of climate change. Such challenges have also forced the industry to accelerate innovation and transformation to survive and thrive. Technology and digitalization are more commonly used in businesses and organizations' operations. There are shifts in consumer behavior as a result of disruptions. Travelers demand safer products and services and more efficient ways to travel. New products and services emerge as a result of the disruptions, for example, trends in virtual conferences, cloud kitchens, staycations, and many more.
GASTRONOMI PARIWISATA DI INDONESIA
Buku Gastronomi Pariwisata di Indonesia ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Ilmu Hukum. Sistematika penulisan buku ini diuraikan dalam tiga belas bab yang memuat tentang pengantar gastronomi pariwisata, makanan khas sumatera, masakan jawa, masakan bali dan nusa tenggara, makanan khas sulawesi dan maluku, kuliner papua dan kepulauan maluku, peran pasar tradisional dalam gastronomi, makanan dan minuman dalam acara festival, tren modern dalam gastronomi Indonesia, pengalaman kuliner di destinasi wisata, sustainabilitas dan etika dalam gastronomi, pemasaran gastronomi dan pariwisata, studi kasus dan best pactices.
Export Marketing Strategy
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Innovation and Strategy
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
