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Eating the Big Fish
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
A Beautiful Constraint
An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Un...
The Pirate Inside
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
Cumbria's Prehistoric Monuments
Cumbria is a land built from stone. Whether it is Hadrian's Wall, Kendal Castle or the beautiful fells of the Lake District – for thousands of years people have found a certain elegance and utility in stone. Nestled amongst these common relics are a multitude of massive stone monuments, built over 3,000 years before British shores were ever touched by Roman sandals. Cumbria's 'megalithic' monuments are among Europe's greatest and best-preserved ancient relics but are often poorly understood and rarely visited. This updated and revised edition of Cumbria's Prehistoric Monuments aims to dispel the idea that these stones are merely 'mysterious'. Within this book you will find credible answers, using up-to-date research, excavation notes, maps and diagrams to explore one of Britain's richest archaeological landscapes. Featuring stunning original photography and illustrated diagrams of every megalithic site in the county, Adam Morgan Ibbotson invites you to take a journey into a land sculpted by ancient hands.
Summary of The Perfect Marriage
The Perfect Marriage - A Comprehensive Summary Defense lawyer Sarah Morgan is a prominent and effective figure in Washington, D.C. Life is going according to plan for her now that she is a recognized partner at her company. Her husband, Adam, cannot be considered to be the same. He is a failing writer who has had little job success, and because Sarah is always working, he gets tired of their relationship. At their lake house in the remote woods, Adam has a passionate affair with Kelly Summers. But everything changes one morning. When Kelly is discovered brutally stabbed to death, Sarah is forced to take on her most difficult case to date: defending her own husband, who is charged with killin...
Call Me Zebra
Winner of the PEN/Faulkner Award for Fiction "Hearken ye fellow misfits, migrants, outcasts, squint-eyed bibliophiles, library-haunters and book stall-stalkers: Here is a novel for you."--Wall Street Journal "A tragicomic picaresque whose fervid logic and cerebral whimsy recall the work of Bola o and Borges." --New York Times Book Review Finalist for the PEN/Faulkner Award for Fiction * Longlisted for the PEN/Open Book Award * An Amazon Best Book of the Year * A Publishers Weekly Bestseller Named a Best Book by: Entertainment Weekly, Harper's Bazaar, Boston Globe, Fodor's, Fast Company, Refinery29, Nylon, Los Angeles Review of Books, Book Riot, The Millions, Electric Literature, Bitch, Hello...
Universal Harvester
Life in a small town takes a dark turn when mysterious footage begins appearing on VHS cassettes at the local Video Hut Jeremy works at the Video Hut in Nevada, Iowa—a small town in the center of the state, the first “a” in Nevada pronounced “ay.” This is the late 1990s, and while the Hollywood Video in Ames poses an existential threat to Video Hut, there are still regular customers, a rush in the late afternoon. It’s good enough for Jeremy: It’s a job, quiet and predictable, and it gets him out of the house, where he lives with his dad and where they both try to avoid missing Mom, who died six years ago in a car wreck. But when a local schoolteacher comes in to return her copy...
Together
THE SUNDAY TIMES BESTSELLER A beautiful book to connect us after such a challenging time. 'Dark clouds were looming in the distance. We watched them gather, and we wondered... When will it come? How long will it last?' A monumental storm brings huge and sudden change. We follow a man and his dog through the uncertainty that it brings to their lives. Through their eyes, we see the difficulties of being apart, the rollercoaster of emotions that we can all relate to, and the realisation that by pulling together we can move through difficult times with new perspective, hope and an appreciation of what matters most in life. Luke has dedicated the book to his late grandfather, who was a key figure in his life. The main characters are based on his grandfather and his own dog, Robin, who offers a reassuring guide through the challenges of the storm. It's a story with very personal emotion, but one that speaks to us all. 'Though clouds may gather again, and we may see other storms, we have realised most of all that we are stronger facing them... Together.'
Refuse to Be Done: How to Write and Rewrite a Novel in Three Drafts
They say writing is rewriting. So why does the second part get such short shrift? Refuse To Be Done will guide you through every step of the novel writing process, from getting started on those first pages to the last tips for making your final draft even tighter and stronger. From lauded writer and teacher Matt Bell, Refuse to Be Done is encouraging and intensely practical, focusing always on specific rewriting tasks, techniques, and activities for every stage of the process. You won’t find bromides here about the “the writing Muse.” Instead, Bell breaks down the writing process in three sections. In the first, Bell shares a bounty of tactics, all meant to push you through the initial...
Vagabonds!
‘Gasp in wonder’ Marlon James, author of Black Leopard, Red Wolf ‘Electrifying’ Irenosen Okojie, author of Nudibranch ‘Gasp-inducing’ AnOther ‘Joyous, defiant’ Caleb Azumah Nelson, author of Open Water ‘Visionary’ Guardian
