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Social Media Marketing
What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.
Mastering SEO
As you will soon see, search engines are one of the primary ways in which internet users will find a website. So that is why a site with good search engine listings is likely to see a dramatic increase in the traffic that it receives. Although everybody wants good listings, there are unfortunately many sites which appear poorly or not at all in search engine rankings. This is because they have failed to consider just exactly how a search engine works. They forget that submitting to search engines is only part of the equation when you are trying to get a good search engine ranking for your site. So therefore, it is important that you prepare your site through search engine optimization.
Affiliate Marketing
Affiliate marketing is the promoting of products that other people make or for businesses like travel, finance, credit, etc. Marketers publish links online on multiple sites. Affiliates promote your products, and once they make a sale, they earn commissions. Affiliate marketing is successful because many new customers see your products. The customers’ interest is peaked when he or she sees a product over and over again. There are two ways of doing affiliate marketing. Either start your affiliate program or become another company’s affiliate. For every sale that you make because of affiliate efforts, you pay a commission. Should you opt to have your affiliate program, every purchase means...
The Extraordinary Life Of Nikola Tesla
Two myths exist on the late Tesla. Interestingly, one of the myths asserts that Tesla greatest enemy was Thomas Edison. The second mystery of Nikola Tesla is more amazing. The current world talks of his great abilities. A search on the web would provide articles describing Tesla lost inventions, famous discoveries, and a visionary leader. However, during his days, no one acknowledged his unique abilities. Patent disputes occurring between Westinghouse and General Electric have undermined Tesla discovery of present day alternating current. General Electric hired a man to author a book on the Theory and Calculation of Alternating Current Phenomena. Despite thousands of people not reading about the name Tesla, it did not stop his fame. Today people know of his great innovations. Smith Rolf terms the period of starting 1893 as Tesla’s decade.
Influencer Marketing
One of the most important things that you need to know about being an influencer marketer is how to tap into your niche. Your success depends on that. You need to know where your target customers are, and if you can focus on them, you will be building on your prospects. That is the truth; there is no other truth beyond that. That is the reason we have decided to clear the air about the concept of niche here. You need to know where your special forte is, and you must play to their needs and interests. In fact, this is what will make you popular and bring the people to you that you need to promote your business to. At the same time, you also need to be clear about the misconceptions of niche. There are marketers who have an illusion of what their niche is. They think something is a niche when in fact it is an asset for someone else. Having a precise idea about your niche is what can help you to succeed in your business.
Hacking Essentials
Originally, the term “hacker” referred to a programmer who was skilled in computer operating systems and machine code. Today, it refers to anyone who performs hacking activities. Hacking is the act of changing a system’s features to attain a goal that is not within the original purpose of the creator. The word “hacking” is usually perceived negatively especially by people who do not understand the job of an ethical hacker. In the hacking world, ethical hackers are good guys. What is their role? They use their vast knowledge of computers for good instead of malicious reasons. They look for vulnerabilities in the computer security of organizations and businesses to prevent bad actors...
Linux Essentials
Linux is the only endpoint OS that is growing globally. As one person put it, "Linux is the Nikola Tesla of information technology". This OS is used in a myriad of devices including smartphones, digital video recorders, televisions, airline entertainment systems, digital signage, automobile control systems, switches, routers, the desktop, among many others. The Microsoft Windows vs Linux OS debate will not end anytime soon. However, it is very clear that Linux is winning. If you have a hard time believing this, consider the influence of Linux on Android and UNIX-based Apple devices. The only reason Windows is still common is because of its influence on many core applications. This is about t...
Dropshipping Made Simple
Dropshipping is a method of retail fulfillment where stores do not actually stock their products. When someone buys a product, the store buys it from another party and then ships it to the customer directly. The merchant neither handles nor sees the product. Dropshipping is different from the conventional retail model in that, in dropshipping the seller does not own an inventory. He or she purchases an order from a third party. The dropshipping model, like everything else, has drawbacks and benefits. You need less capital: this is arguably the biggest advantage. You do not need thousands of dollars to start an ecommerce store. Conventional retailers need to have a huge amount of capital to b...
Email Marketing
The online marketplace is ever changing. A marketing tactic can be effective today and obsolete tomorrow. Email, however, keeps outperforming all the other marketing channels. Why is email so powerful? What makes it stay in power? It is easy to overlook email as a marketing channel. You may not find it trendy and exciting like Facebook. But it has key advantages over other channels. Take a look at the demographics of popular social media platforms. Women use Pinterest the most while Snapchat is for the younger generation. On the other hand, almost everyone has an email address. People willingly submit their email addresses and they obviously expect to receive emails from you. The readiness o...
