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The Handbook of International Direct Marketing
Although direct mail is the fastest growing marketing medium in the world, it is still largely organized on a national basis and remains confined by borders. To support and inform marketing professionals in the development of direct marketing into an international activity, the fourth edition of this title offers a comprehensive 'one-stop' guide to the direct mail potential of every major export market in the world. It provides authoritative, independent advice on how to formulate and execute effective campaigns, along with detailed information on markets, costs and data relevant to businesses based in any country.
Geo Info Systems
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Directory of International Direct and E-marketing
* Unique reference source* Compiled with assistance from the industry's two leading international associations* Includes over 4,000 direct and e-marketing companies from over 50 countries* Includes country-by-country regulatory material* Sixth edition - right up-to-date informationA comprehensive annual directory that analyzes Direct Marketing strategies and trends, and that lists providers of DM services in over 50 countries. At its core is a country-by-country directory of marketing and e-marketing service providers. It also includes a series of overview articles on key topics affecting the development and delivery of direct and e-marketing around the world. In two parts, the first examines new opportunities in the field and includes statistics, new techniques, regulatory regimes, regional developments and the internationalization of sales. The second part is a country by country directory of providers that also contains profiles giving basic demographic and economic data, language and cultural considerations, legislation and consumer protection, information on postal services and local DMA addresses.
Labour and Management Co-operation
Over the last decade, the notion of labour-management cooperation and partnership has been central to debates around the future of employee representation. In this insightful analysis of the partnership process in the dynamic UK financial services sector, Stewart Johnstone focuses on the meaning of partnership, the processes involved, the different contexts in which events are played out, and on how we should assess the outcomes. Using detailed case studies, conducted in three diverse banking organisations, to understand more about the process, and employing the analytical 'efficiency, equity, voice' framework from the US that has never before been employed in a study of UK employment relati...
Business Marketing
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Global Cosmetic Industry
The information resource for personal care professionals.
Careers in Web Design
Describes the duties, career opportunities, education and training, and salary ranges in the field of Web site design.
GPS World
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