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Visualizing Taste
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisib...
The Sensitives
Over fifty million Americans endure a mysterious environmental illness that renders them allergic to chemicals. Innocuous staples from deodorant to garbage bags wreak havoc on sensitives. No one is born with EI; it often starts with a single toxic exposure. Symptoms include extreme fatigue, brain fog, muscle aches, inability to tolerate certain foods. Broudy investigates this disease, and delves into the intricate, ardent subculture that surrounds it--Adapted from jacket
Global Family Capitalism
Emphasizing the diversity of regional and national models, this book explores the history of transformation of family businesses around the world during the twentieth and early twenty-first centuries. Expert contributors explore place-based family capitalism and the local embeddedness of family businesses, looking at how and why this family capitalism was transformed during the globalization and de-globalization periods in the last century. It explores the variation in the adaptations and transformation undertaken by family businesses in response to changes in technology, globalization, ideology, and institutions, as well as world wars, pandemics, and economic crises. The book also evaluates...
The Rise of Digital Management
This book analyzes the history of management, placing it in perspective with both American history and the genealogy of digital technology. Focusing on the years of industrial mobilization in the United States (from 1937 to 1945) and their extension into the Cold War, it shows particularly how "scientific management" was reconfigured and re-legitimized in favor of a new profoundly American geopolitics. In a context where the future was at a standstill, this research also explains what became of the managerial processes at the heart of capitalism from the 40s onwards: the shift from a managerial capitalism of calculation to a narrative capitalism made up of "desiring machines". This digital m...
Industrial Clusters
Industrial Clusters shows the latest state of knowledge on the topic of industrial clusters, with a particular focus on clustering in the UK, bringing together a chronological coverage of the phenomenon. This set of original essays by a group of leading business and industrial historians offers fresh perspectives about clusters and clustering. A primary emphasis of the collection is how knowledge is generated and disseminated across a cluster, and whether these processes stimulated innovation and consequently longer-term sustainability. This analysis also prompts questions about which unit of analysis to examine, from the entrepreneurs and firms they created through to the industry as a whol...
Bankrolling Empire
Sudev Sheth explores how a Gujarati family of jewelers became unwitting partners in the collapse of the Mughal Empire.
Expelling the Poor
Expelling the Poor argues that immigration policies in nineteenth-century New York and Massachusetts, driven by cultural prejudice against the Irish and more fundamentally by economic concerns about their poverty, laid the foundations for American immigration control.
Sensory Warfare in the Global Cold War
The longest political conflict of the twentieth century, the Cold War, was carried out on the human senses—and through them. Largely conducted through nonlethal methods, it was a war of competing cultures, politics, and covert operations. While propaganda reached targets through vision and hearing, sensory warfare also exploited taste, touch, smell, and pain. This volume is the first to explore the sensory aspect of the Cold War and how this warfare changed contemporary perception of the war. The authors highlight the global dimension of sensory warfare, examining battlegrounds around the world and across different phases of the conflict, including “cold” and “hot” warfare—both c...
A Business History of Soy
This is a business history of soy that reveals how Japanese imperial and military institutions and financial-mercantile-industrial interests created a role for soy as a versatile raw material and global commodity beginning in the 19th century, even before the Western world recognized this “oilseed.” Originating in the rich food cultures of Asia, soy is praised as the “magic bean.” About 360 million tons are produced in the world today, and it is traded globally to become food, feed, and fuel. It is the second largest source of vegetable oil in the world, and soy meal is an essential feed without which the modern livestock industries could not exist. Its dominance today is often accou...
